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  1. Cross-Device Measurement: Believe the Hype

    With the ever-growing number of devices, platforms, operating systems, and advertising networks, this problem seems to be unsolvable. With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion...

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    There are multiple ways to do this, but third party tools can be a good solution if they easily integrate with your internal systems via loaders and APIs. I was part of the relocation effort and the number of decisions that had to be made to move...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Test Your Site Via Multiple Devices (and Operating Systems) I always have a number of devices accessible so I can test websites across various phones, tablets, sizes, operating systems, etc. Look for high bounce rates, low time on site, and low...

  5. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Now that the attribution modeling systems were working, the next step to SAP’s success was to put together a globally mandated test lab over a period of two years. I have always felt that the success of digital marketing is often attributed to the...

  6. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Unlike the fragment part of a URL, query strings are visible to server-side systems and therefore allow web developers to render the appropriate content on the server side exclusively for search engines.

  7. 10 Shocking Facts About Content Marketing Today

    Resources such as content management systems and email marketing software come with a price. Every day, more than 27 million pieces of content are shared on the Web. If there was ever a question as to whether content is still king, this statistic...