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  1. Google to Fight Piracy by Modifying Search Algorithms

    Google has updated its search engine algorithms in an attempt to restrict piracy websites appearing high in its search rankings. The update will mean piracy sites are less likely to appear when people search for music, films, and other copyrighted...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. The goal of these "lessons" is to help you use what I found worked best and apply these to make your agency better.

  3. Introducing the Local Marketing Adoption Curve

    The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever. Today, marketers must ensure their brands are visible where and when their customers are looking for them...

  4. How to Create a Content Marketing Strategy From Your Existing SEO Content

    If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well...

  5. Dealing With Onsite Duplicate Content Issues

    The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple pages within a website and...

  6. 3 Building Blocks for Content and Search Marketing Success

    The search-marketing environment that we live, communicate, and work in has changed rapidly from a once siloed landscape to a connected, innovative, and consistently changing ecosystem. Content has become the catalyst that drives demand and fuels...