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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times Square to listen, learn, and exchange ideas with fellow industry colleagues.

  2. What is SEM? Depends on Who You Ask

    In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising.

  3. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    A bipartisan bill has been introduced in the U.S. Senate under the unlikely but wonderful title, "Let Me Google That For You". The bill, sponsored by Senators Tom Coburn and Claire McCaskill, has the purpose "To streamline the collection and...

  4. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Marketing is more complex today than ever. Much of this is due to the progress we've made in technology. More data means more choices and more ways to interpret success. That's why today, marketers need trusted data more than ever.

  5. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion, accounting for 43 percent of all Internet ad revenue, compared to $16.9 billion and 46 percent in 2012, according to the Interactive...

  6. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. But as Facebook continues to make changes and evolve, they they keep reducing the visibility of businesses and their Facebook pages in order to encourage...