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  1. Can Groupon Break Into the Search Market?

    In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more than 7 million businesses full of information such as phone numbers, hours of operation, menus, and website URLs.

  2. "Which Update?" Is the Wrong Question

    With the combinations of Google Updates taking places within short periods of time, one of the more frequent questions I encounter as an SEO is, "Which update _______ (fill in the blank with a comment related to either drops on increases in...

  3. Secret Sauce LoMo Tips for More PPC Sales

    Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information. Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile...

  4. Scaling SEO Across Your Enterprise Business – The Human Element

    Scaling SEO at your company is not just about SEO. Success is also dependent on leadership, project management, and efficient process. Whether you’re a small business that wants to get serious about efficient search engine optimization, or a...

  5. Disney Dominates Halloween Keyword Ad Spend

    Disney characters still reign supreme when it comes to Halloween costumes for children and adults, according to a study by AdGooroo, which analyzed data for 1,128 costume keywords that included text ads and product listing ads in August and...

  6. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by the Interactive Advertising Bureau (IAB) and PwC. The unprecedented revenue is due in large part to a surge in...