Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista. For those of you old-school enough to remember going to www.altavista.digital.com to get your AltaVista search, it is a sad...
The Google AdWords Keyword Tool has long been in the toolkit of most search engine marketers, regardless of whether they used Google AdWords. In fact, it was one of the first keyword tools available freely to webmasters in order to find keyword...
Do you think your site has been hit by Panda? While Google has now rolled the Panda algorithm into the main algorithm, many publishers have never recovered from the many Panda updates that took place before this happened.
Economists regularly use leading indicators — the measurable economic factors that change before the economy as a whole changes — in order to analyze and predict future performance. Lagging indicators, on the other hand, are factors that change...
To those in marketing, "sales" is a dirty word. A discipline based purely on aggressive, pushy, cold conversion. In some sales environments that may not be far from the truth, but if you've met a truly gifted sales person, then you know that...
Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer?
In SEO, timing is of the essence. Timing is very important for regular topics with a predictable life cycle. Your link building efforts will be much more effective when you understand the separate phases.
B2B marketers are spending more than 25 percent of their budgets in the development, delivery and promotion of content, according to a recent survey run by the CMO Council and NetLine. Their objectives are to drive business leads, influence...
Local SEO and local online marketing is an excellent way to help local consumers connect with your business. Those who are local are more apt to go with your services because it is more convenient and easily accessible, and therefore local...
Google officially rolled out its local carousal results to all U.S.users last week for select verticals like hotels and restaurants, and since then, marketers have been trying to figure out what makes it tick.
Social intelligence company Syncapse set out to answer why people become Facebook fans in its latest study and what the value of a fan is to a brand. The research found 78 percent of a brand’s Facebook fans have already engaged with the brand's...
BrightLocal has revealed insights from their new consumer review survey looking at local search. Not surprisingly, the usage of local search has increased over the past couple of years, as well as the types of businesses that people are searching for.
If you've had problems integrating your Google AdWords and Google Analytics accounts together, you're in luck. Google is offering better support in order for advertisers and users of Google Analytics to link their accounts together.
It's astonishing how often a potential client contacts me about link building for their site, only to discover their site isn't anywhere near link worthy. Don't get me wrong, I'm always confident in my ability to build links.
When Google announced their move to enhanced campaigns in February, many thought that Google had gone too far. Pundits said that it was a sign that their empire was sure to crumble. Who was Google to treat advertisers and agencies this shabbily?
Well over a year ago now, I found myself in a bit of a situation. A new client who had been on Webtrends had decided to switch to Google Analytics and had lost all their previous data. That, in and of itself would be bad enough, but I was faced...
Not all customers are created equal. This is the picture painted by customer acquisition platform Custora in its latest study on ecommerce and the lifetime value of a customer. Tthe highest value customers come from organic search at a rate of 54...
Back in 2002, the Federal Trade Commission (FTC) established guidelines for the various search engines to follow when it came to distinguishing to the users what results are paid for and what results are natural, or free, listings.
We've all heard about the wisdom of crowds, with Wikipedia and even entire industry of television voting shows attempting to prove the paradigm. By involving their audience to make them feel like their input is listened to, a brand can build...
Each morning, millions of people log into their AdWords and Bing Ads accounts to see how their performance was on the previous day. This often includes reviewing which keywords drove the most traffic, how that new ad text you created is performing...
