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  1. Disney Dominates Halloween Keyword Ad Spend

    Disney characters still reign supreme when it comes to Halloween costumes for children and adults, according to a study by AdGooroo, which analyzed data for 1,128 costume keywords that included text ads and product listing ads in August and...

  2. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by the Interactive Advertising Bureau (IAB) and PwC. The unprecedented revenue is due in large part to a surge in...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    In my previous posts about Panda, I’ve hammered one important point over and over again. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation to the mighty Panda.

  4. Search Engine Marketing Checklist for Hotel Marketers

    There are four key channels consumers use when searching for and booking hotels online. These four major online channelsare: Search engines Comparison websites Hotel booking engine websites Hotel chain/brand websites

  5. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    It’s the fourth quarter of the year, and by now you’ve probably read several articles about preparing for the holiday rush in PPC. For e-commerce advertisers, the holidays are the busiest time of year, mirroring the cycle seen in brick-and-mortar...

  6. Google to Fight Piracy by Modifying Search Algorithms

    Google has updated its search engine algorithms in an attempt to restrict piracy websites appearing high in its search rankings. The update will mean piracy sites are less likely to appear when people search for music, films, and other copyrighted...