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  1. Local Business Reviews Read By 85% of Consumers [Survey]

    BrightLocal has revealed insights from their new consumer review survey looking at local search. Not surprisingly, the usage of local search has increased over the past couple of years, as well as the types of businesses that people are searching for.

  2. My Top 5 Most Used Custom Reports in Google Analytics

    Well over a year ago now, I found myself in a bit of a situation. A new client who had been on Webtrends had decided to switch to Google Analytics and had lost all their previous data. That, in and of itself would be bad enough, but I was faced...

  3. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    Not all customers are created equal. This is the picture painted by customer acquisition platform Custora in its latest study on ecommerce and the lifetime value of a customer. Tthe highest value customers come from organic search at a rate of 54...

  4. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    We've all heard about the wisdom of crowds, with Wikipedia and even entire industry of television voting shows attempting to prove the paradigm. By involving their audience to make them feel like their input is listened to, a brand can build...