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Cmos

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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    IBM has predicted that ROI will be the leading metric for CMOs to measure success by 2015. CMOs are being pressed more than ever to deliver metrics that demonstrate ROI from marketing investments. For many brands, SEO, social media, email marketing...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Bruce Clay offers marketing executives everything they need to know about SEO in a free online training course specifically designed for CMOs and executives to learn the best practice methodology for SEO so they can recognize a song and dance when...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    By 2017, CMOs will spend more on IT than CIOs. More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge Share13 conference.

  4. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Devra Prywes, Unruly's Marketing Director, added, "Creating and distributing shareable content for social media is at the top of the agenda for CMOs, and brands can use the Lab experience to pinpoint exactly what's trending.