It means CMOs can now confidently predict the effectiveness of their content marketing investment. Unruly Media today is launching an algorithmic tool that allows advertisers to predict the "shareability" of their social video advertising content...
And as 68 percent of CMOs suggest that they are shifting more spend to content-led initiatives in 2013 there is clearly a need to measure how effective that budget will be. 2013 is the year digital fully embraces a content-led future.
Sixty-five percent of CMOs in the strategic phase are looking to convert followers to paying customers, and 63 percent wish to achieve or increase ROI from investments in social media, according to MarketingSherpa.
CMOs and marketing managers should look more closely at these aspects of their local marketing programs as they plan ahead for 2013. Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013...
And that's the way it should be - CMOs are judged on generating revenue from their marketing budgets. I ran a poll a while back asking what the best term to use was - content marketing or inbound marketing.
Successful management of “converged media” will take practice, and CMOs and CTOs must work together and break down silos with technology to make it work. Though not a new term, its role in digital marketing is a new concept for many marketers that...
CMOs are tapping marketing automation technology to empower hundreds or thousands of local dealers, agents, franchises and retail stores to simply and effectively run promotions and keep their location and contact information visible and accurate.
It will be easier to clarify to CMOs and business owners what it is and what you're doing. The new AdWords interface, which will roll out gradually over the next few weeks, will include a new Display Network Tab that lets advertisers bid, target...
CMOs and CEOs Finally “Get Digital” Predictions are popping up everywhere as the New Year begins. Instead of producing another list of things that are likely to happen, here are the five things I’d like to see happen in 2012 but in reality probably...
Despite all the buzz around all of these online channels, CMOs still view social media primarily as an acquisition vehicle. Optify has launched new landing pages and one-click social sharing features, designed to help marketers improve campaign...
Chertudi quoted John Wanamaker, father of modern advertising, as he identified the CMOs greatest fear: "Half the money I spend on advertising I wasted; the trouble is, I don't know which half. Questions for CMOs
Most CMOs and most search engine marketers bring it up as an area of interest. Conductor, an SEO technology and intelligence company, has added Google +1 social analytics tracking to its suite. The inclusion of Google +1 tracking reflects a high...
The most common answers from some of the top CMOs were: What the CMOs are Saying About Online Marketing The SEO landscape has changed dramatically over the past 10 years. In 2001, you could get by simply doing keyword research, making a couple on...
Another distinct advantage of a single integrated interface is one that Conductor CEO Seth Besmertnik has been champinioning for a long time - that CMOs, agencies and in-house marketing executives who have been struggling to raise the profile of...
Granted, I work mostly with large organizations these days, so some CMOs for smaller businesses may feel like they need to be there because they have a smaller team. Many organizations that have tried enterprise-level search engine optimization...
That said, I was astounded how many "traditional" PR, marketing, advertising, media-buyer, CMOs, designers and other long-term pros were in attendance. I spent even more time than usual talking to attendees at Search Engine Strategies San Francisco...
It's also not flashy enough to be the leading agenda item for Fortune 500 CMOs. Some believe that, while they may deliver subject matter expertise, specialty agencies may be less focused on the bigger strategic picture.
But that's why CMOs get paid the big bucks. But you already knew that. The bigger question that you -- and other Chief Marketing Officers -- are looking to answer is this: How do you measure the return on investment in going to a search engine...
If social media were that easy, CEOs and CMOs wouldn't be so hesitant to dump money into strategies. Unfortunately for most marketing efforts in the social media space, there isn't a direct correlation from click to purchase or click to action like...
CEOs and CMOs that don't believe the hype may be irrelevant before they realize what hit them. It's all about the economy, stupid. No, it's all about a people-driven economy, stupid. Whether you are a businessman or a high school student, social...
