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  1. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    Occupational titles included the CMO, VP of marketing, director of marketing, and more. Ever wonder what marketing publications and content matters most to marketers? Newly released findings by social insights company Leadtail and DNN Corp.give a...

  2. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    The data in this study highlights the tipping point for share-of-voice for the beauty business," said Rob Ciampa, CMO of Pixability. She's just one of the best known YouTube vloggers (video bloggers), "haul girls", and other beauty content creators...

  3. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Internet Marketing Ninjas COO/CMO and SEMPO Chairman Chris Boggs started the presentation with the topic everyone really wanted to hear: Google Webmaster Tools (GWT). Webmaster Tools offerings from both Google and Bing can offer a wealth of insight...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The Digital CMO Challenge Making search sexy – getting the CMO to lean forward. It is critical that you know how your CMO is thinking in terms of both a measurement framework and marketing mix. Keynote - The Digital CMO - Jeremy Sanchez, CEO...

  5. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    If you're a marketing director, CMO, or other person responsible for branding, public relations and/or online marketing, you also should be aware of what people are saying about your company and your key executives – and your competitors – and...

  6. How to Make Your Keywords Fit Your Marketing Messaging

    When we did this, we sent out the survey to existing clients who fit our new target, CMO and marketing organizations and promoted through social media to garner feedback. They're the biggest descriptor of your business, your self-identifier, and...

  7. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    Be helpful," according to Mike Volpe, the CMO of HubSpot. In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and...