Not according to Aaron Goldman, CMO of Kenshoo. Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report.
Be helpful," according to Mike Volpe, the CMO of HubSpot. In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and...
In the jam-packed Next Generation Site Architecture session at SES New York last week, moderated by Chris Boggs (@boggles), CMO, Internet Marketing Ninjas, and speakers Patrick Branigan (@pbranigan), Art Director/Lead Designer, Overit, and Bryson...
One of the easiest ways to sell anything to the CEO, CFO, CMO, CTO, CIO or any other C-level executive, is to communicate with data. “Search sits at the core of online behavior. People spend more time on the Internet than watching TV.
And, as many a frustrated SEO practitioner knows, even if you yourself have things straight, the VP or CMO at the top of the food chain who likely controls the purse strings is often the most susceptible to the tech media's influence.
The CMO’s guide to big data The only way to describe it is a series of ups and downs, thrills and spills, twists and turns. It has been a roller coaster of a year. Regardless of your type of business, practices, and online discipline the...
An enterprise SEO system not only satisfies different levels of hunger for data but also serves it in recopies digestible to each audience and especially the CMO. The markets have changed, the search algorithms have changed, the SERP results have...
The CMO club recently asked its members "What do you see as your biggest opportunity for revenue generation in early 2013? If you're in ecommerce today you know that there is plenty of opportunity to improve things but, where do you start?
Shopping continues to migrate online, and U.S retailers saw their biggest fluctuations of the season to date on what most now consider to be the biggest days for online shopping: Thanksgiving Day and Cyber Monday,” said Aaron Goldman, Kenshoo CMO.
If you want to be top of the CMO’s agenda, who understand content more than SEO, be prepared to think like a marketer and understand cross channel and integrated marketing work on and offline and help them understand SEO in return.
Given the importance of forecasting to the CMO’s office and the role of forecasting in resource allocation, I strongly suggest using metrics that talk to business results. The SEO industry is maturing and is quickly becoming a top priority of many...
If nothing else, your CMO will love you for it. We have all sorts of levers to pull – creative, keywords, bids, budget caps, etc. And optimizing these factors to make our accounts run as efficiently as possible is our bread and butter.
Expect an invite to dinner from the CMO who will be wanting to know what this search thing is all about. Enterprise SEO teams often fall into the trap of looking at high-level metrics and missing context, according to Hugo Guzman, Senior Manager of...
In many ways, search and social both occupy the earned media side of the, much discussed, paid to earned media ratio that CMO's covet. One of the themes of the industry panel I moderated at BrightEdge Share 12 was whether Google is still "a Black...
We'll be joining brands such as Facebook, Quora, Marriott, American Express, Gap, Macy’s, Yelp and Skype to discuss "the CMO agenda" and future of marketing automation for websites, search engines, and social media.
According to “Integrate to Accelerate Digital Marketing Effectiveness,” a study released May 29, 2012 by the Chief Marketing Officer (CMO) Council, just 9 percent of the global marketers surveyed say they have a highly evolved digital marketing...
That’s mighty valuable to the VP of Marketing/CMO who wants a partner in those negotiations with the CFO. Let’s drift back in time in just one area – social media. Remember the “good old days” back in 2009 when, in terms of a mainstream marketer’s...
Technology is at its best when it gets out of the way and allows humans to make meaningful connections that lead to productive collaboration,” said Tracky CMO Jennifer Gosse. If that’s the case, you can be one step ahead of the competition using...
The leading publishing companies are definitely stepping up to capture and make better use of data,” said Jeanniey Mullen, CMO of digital publishing platform Zinio. It may surprise many marketers to learn that while 62 million U.S.searches are...
With content, you can provide a client with that answer (e.g.one days worth of effort on content creation has generated you $x,000 is so much easier for a CMO to quantify than the same on link building which “has helped towards increasing our...
