B2B marketers are spending more than 25 percent of their budgets in the development, delivery and promotion of content, according to a recent survey run by the CMO Council and NetLine. The CMO Council and NetLine report is available for download...
When we did this, we sent out the survey to existing clients who fit our new target, CMO and marketing organizations and promoted through social media to garner feedback. They're the biggest descriptor of your business, your self-identifier, and...
Beckman was recently talking to the CMO of a Fortune 500 company, and during an assessment of their online efforts found their strategies were all separated: they had one agency that ran PPC, another agency that ran SEO, a third agency that ran PR...
Best-selling author and marketer Jeffrey Hayzlett, former CMO of Kodak, kicked off SES Toronto today with a conversation about making business better and how marketers can drive change and growth. He opened the discussion talking about the fall of...
Note: Ekaterina has since left Intel and is now co-founder and CMO of Branderati Before anyone hires you, they Google you (and Facebook you and Twitter you and Linkedin you, etc). So Google yourself first.
SEW: From 2006 to 2010, you were the CMO of Kodak, which is headquartered in Rochester, N.Y. Jeffrey Hayzlett will be the keynote speaker at SES Toronto 2013. Hayzlett will talk about "Driving Change and Growth for Marketers" in his keynote on...
A focus on big brands is why Apple has failed at mobile advertising," notes Krishna Subramanian, CMO of Velti, a mobile marketing and ad technology provider. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad...
Not according to Aaron Goldman, CMO of Kenshoo. Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report.
Be helpful," according to Mike Volpe, the CMO of HubSpot. In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and...
In the jam-packed Next Generation Site Architecture session at SES New York last week, moderated by Chris Boggs (@boggles), CMO, Internet Marketing Ninjas, and speakers Patrick Branigan (@pbranigan), Art Director/Lead Designer, Overit, and Bryson...
One of the easiest ways to sell anything to the CEO, CFO, CMO, CTO, CIO or any other C-level executive, is to communicate with data. “Search sits at the core of online behavior. People spend more time on the Internet than watching TV.
And, as many a frustrated SEO practitioner knows, even if you yourself have things straight, the VP or CMO at the top of the food chain who likely controls the purse strings is often the most susceptible to the tech media's influence.
The CMO’s guide to big data The only way to describe it is a series of ups and downs, thrills and spills, twists and turns. It has been a roller coaster of a year. Regardless of your type of business, practices, and online discipline the...
An enterprise SEO system not only satisfies different levels of hunger for data but also serves it in recopies digestible to each audience and especially the CMO. The markets have changed, the search algorithms have changed, the SERP results have...
The CMO club recently asked its members "What do you see as your biggest opportunity for revenue generation in early 2013? If you're in ecommerce today you know that there is plenty of opportunity to improve things but, where do you start?
Shopping continues to migrate online, and U.S retailers saw their biggest fluctuations of the season to date on what most now consider to be the biggest days for online shopping: Thanksgiving Day and Cyber Monday,” said Aaron Goldman, Kenshoo CMO.
If you want to be top of the CMO’s agenda, who understand content more than SEO, be prepared to think like a marketer and understand cross channel and integrated marketing work on and offline and help them understand SEO in return.
Given the importance of forecasting to the CMO’s office and the role of forecasting in resource allocation, I strongly suggest using metrics that talk to business results. The SEO industry is maturing and is quickly becoming a top priority of many...
If nothing else, your CMO will love you for it. We have all sorts of levers to pull – creative, keywords, bids, budget caps, etc. And optimizing these factors to make our accounts run as efficiently as possible is our bread and butter.
Expect an invite to dinner from the CMO who will be wanting to know what this search thing is all about. Enterprise SEO teams often fall into the trap of looking at high-level metrics and missing context, according to Hugo Guzman, Senior Manager of...
