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  1. How to Make Your Keywords Fit Your Marketing Messaging

    When we did this, we sent out the survey to existing clients who fit our new target, CMO and marketing organizations and promoted through social media to garner feedback. They're the biggest descriptor of your business, your self-identifier, and...

  2. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    Be helpful," according to Mike Volpe, the CMO of HubSpot. In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and...

  3. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Shopping continues to migrate online, and U.S retailers saw their biggest fluctuations of the season to date on what most now consider to be the biggest days for online shopping: Thanksgiving Day and Cyber Monday,” said Aaron Goldman, Kenshoo CMO.

  4. How SEO Metrics Impact HSN's Merchandizing Strategy at Conductor #C3NY

    Expect an invite to dinner from the CMO who will be wanting to know what this search thing is all about. Enterprise SEO teams often fall into the trap of looking at high-level metrics and missing context, according to Hugo Guzman, Senior Manager of...