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  1. Marin Adds Google Shopping Campaign Management

    In addition, it today announced the integration with Productsup, a provider of cloud-based data management technology. That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its advertising...

  2. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and...

  3. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Adobe has been releasing enhancements to their Marketing Cloud platform with regularity. Adobe has announced integration between two key products in their Adobe Marketing Cloud service. Last Fall, Adobe added six new features to Analytics and added...

  4. Adobe Adds Cloud-Based Mobile Services

    Hot on the heels of releasing six major features to Adobe Analytics, Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service launched today and is fully integrated with both Adobe Analytics and Adobe Target...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google's Cloud Team created BigQuery, which enables scalable storage. The challenge is to capture data generated by a multi-device platform. Google Analytics is being used by organizations around the world to drive creativity, innovation, and...

  6. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Marketers and advertisers have been spoiled in the cloud-based world we now call home. Whether it is a publisher, social network, or social curation platform, marketers have a hard time figuring out how to grade performance in a seeming black hole...

  7. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic...