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Cloud Marketing

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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Percent of Time Spent Online is on Social Networking – Experian...

  2. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    Based on data recorded by the Adobe Marketing Cloud customers, video consumption has grown dramatically over the past two years. Publishers should look for opportunities to weave more video content into their marketing channels, such as social media.

  3. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    So, AdWords for video hasn’t started playing the conservative style of football that was once described as “three yards and a cloud of dust. Google AdWords for video can help experienced marketing and advertising professionals to go global or go...

  4. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    Setting to work, Walling's team cleared up the 28 or so bugs that had crept into the system, hired a database administrator and moved the entire software as a service (SaaS) to the cloud. That the way in which SEO and PR services are packaged up...

  5. Gigya Aims to Take Your Community Data Out of IT and Put Into Marketing

    SEW spoke to Victor White, Marketing Manager at Gigya to discuss their latest product announcements, "We're trying to do for B2C data what Salesforce.com did for B2B data by centralizing a company's user data into one cloud-based storage system...

  6. Google Play, YouTube & Others Getting 600+ 20th Century Fox Movies, TV Shows

    Google Play launched earlier this year as their cloud-based “digital entertainment destination” for apps, music, movies, and books. Fox plans to offer the service in more than 50 countries, said Mary Daily, the unit's chief marketing officer.

  7. Big Data: An Introduction for Search Marketers

    There are plenty of cloud technologies that are not big data. Cloud does not equal big data although big data technologies are often only available through cloud delivery. For example, there is now an array of search marketing analytics providers...

  8. BloomReach Incorporates Real-Time Freshness For E-Commerce Optimization

    Just a few months after their official launch, big data cloud marketing platform BloomReach has introduced a major improvement to their Web Relevance Engine (WRE), the technology that drives their search and social optimization products.

  9. Too Little SEO? Some Characteristics of an Under Optimized Website

    Personally I love a good tag/word cloud, as do they. In the past few months Google has really upped the game in terms of manually and algorithmically adjusting for what they deem to be artificially inflated or “over-optimized” online marketing...