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  1. Adobe Adds Cloud-Based Mobile Services

    The new cloud-based mobile services provides a Mobile Services Software Development Kit (SDK) to help app developers integrate analytics collection into their apps. Hot on the heels of releasing six major features to Adobe Analytics, Adobe has...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google's Cloud Team created BigQuery, which enables scalable storage. Channels in the Acquisition reports are rule-based groupings of the most-common sources of traffic, and include: Audience Data and Reporting will now make demographic data (age...

  3. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Marketers and advertisers have been spoiled in the cloud-based world we now call home. As content marketing evolves as a practice, one area current analytics packages often fail – and thus leave marketers wondering about ROI – is in regards to...