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  1. Marin Adds Google Shopping Campaign Management

    In addition, it today announced the integration with Productsup, a provider of cloud-based data management technology. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of...

  2. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Within "the context of the cloud" – further integration of skills, channels, and technology is on the horizon and the sky is the limit! Major enhancements from Adobe Experience Manager, which sits within the Adobe marketing cloud, have been heavily...

  4. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    In fact, data coming from Adobe Summit shows 64 percent of the Fortune 50 use the Adobe Marketing Cloud including: Marketing management through the cloud is attractive to many because: Allow me to show you the bigger picture – a picture that we are...

  5. PPC Management Operations: The Ultimate Guide

    Make sure you're managing which sites your ads are featured on, so you're not inadvertently showing up on weather sites if you're a cloud computing company (true story! When your PPC operations are set up well, account management should run like a...

  6. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Adobe has announced integration between two key products in their Adobe Marketing Cloud service. Adobe has been releasing enhancements to their Marketing Cloud platform with regularity. Last Fall, Adobe added six new features to Analytics and added...

  7. Google, Facebook, Microsoft & Others Join Forces to Fight NSA Spying

    Google has since begun encrypting all of the data stored in its cloud services, while Twitter has begun to use "forward secrecy" measures in order to better protect user data. Eight of the world's largest technology companies have signed a joint...

  8. Adobe Adds Cloud-Based Mobile Services

    Hot on the heels of releasing six major features to Adobe Analytics, Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service launched today and is fully integrated with both Adobe Analytics and Adobe Target...

  9. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google's Cloud Team created BigQuery, which enables scalable storage. Google Analytics is being used by organizations around the world to drive creativity, innovation, and smarter business decisions. The next great leaps will be made using...