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  1. Tips for Marketing a Sales Call & Free Sample

    And there are cases where it can be highly effective – especially when you can identify and articulate tangible benefits that come from the consultation itself, even if no deal is closed. If there’s a set-up process, provide a tutorial that makes...

  2. Measuring Content Success: 2013’s Key Data Challenge

    Below is a screen shot of the actual set up created from within the Custom Reports section: If you really want to drill down into the detail you can also set up Goal tracking to do a similar thing. The key is to create something that suits your...

  3. Google Warns Secretive Government Group Could Kill Open Web

    Google has slammed an upcoming meeting of the International Telecommunications Union (ITU), set for Dec.in Dubai, which the company says will give governments the chance to set new regulations without input from citizens and user advocacy groups.

  4. YouTube Live Adds Real Time Analytics, Paid Live Streaming & More

    For example, a live event can be claimed in the new video manager like any other video and monetized with instream ads or paid options where partners can set different prices by country. On April 8, 2011, YouTube closed what had been called the...

  5. SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic

    It’s critical to set clearly defined goals (examples: lead generation, application download, buy now, phone call, in-store visit). The Cross-Over Between PPC Senior Innovation Lead for Mobile at iProspect, closed out the session with a presentation...

  6. SOPA, PIPA On Hold, But a New Threat on Horizon

    Senator Harry Reid closed his press release announcement with a promise for PIPA’s return: He set out to investigate what he called the “bogus numbers” attributed to the MPAA and U.S. Late last week, announcements came down putting both PIPA and...

  7. Facebook’s Cookiegate: Controversial Tracking Cookie is Back

    The action log 160 thus contains a very rich set of data about the actions of the users, and can be analyzed and filtered to identify trends and relationships in the actions of the users, as well as affinities between the users and various objects.