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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Did we change something that set us down this course? As result, the proper attribution was being lost, and we had dozens and dozens of PPC leads that looked like they never closed – but in fact, they were closing just fine but the sales team had...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Here are tips to help set you up on the right path to success. Now that your product listing page is well set up it’s time to up the ante and drive a lot of targeted traffic to generate sales. Not all product categories are eligible (e.g.books is a...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Don's door was closed so Lisa called it a night, wondering what tomorrow would look like. To add insult to injury, someone had set fire to Don's billboard the night before, and people were taking pictures of the flaming billboard from the highway!

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Set up local searches to trigger social promotions that offer discount coupons for in-store purchases. Tie together channel activity to create a closed-loop experience. To see the full picture, marketers must leverage channels such as search, where...

  5. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Durex closed the campaign down without offering the service anywhere, let alone in Batman. Set Boundaries The first thing you should do is set boundaries. Unsuspecting marketers who blindly attempt to take advantage of the crowds may find...

  6. Tips for Marketing a Sales Call & Free Sample

    And there are cases where it can be highly effective – especially when you can identify and articulate tangible benefits that come from the consultation itself, even if no deal is closed. If there’s a set-up process, provide a tutorial that makes...

  7. Measuring Content Success: 2013’s Key Data Challenge

    Below is a screen shot of the actual set up created from within the Custom Reports section: If you really want to drill down into the detail you can also set up Goal tracking to do a similar thing. The key is to create something that suits your...

  8. Google Warns Secretive Government Group Could Kill Open Web

    Google has slammed an upcoming meeting of the International Telecommunications Union (ITU), set for Dec.in Dubai, which the company says will give governments the chance to set new regulations without input from citizens and user advocacy groups.