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Closed Loop Marketing

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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Now, I'm late for a conference call, but keep me in the loop on the campaign's progress. Don's door was closed so Lisa called it a night, wondering what tomorrow would look like. Earlier that day, Don asked Lisa to develop a content marketing...

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    Use benefits and curiosity ("the number one mistake small businesses make when they choose a firewall – page 3") to create an open loop in your visitor's mind that can be closed only by registering for, downloading, and reading the report.

  3. Pros & Cons of the Top Mobile App Tracking Methods

    The Android Referrer provides reliable closed-loop attribution. The Android Referrer provides reliable closed-loop attribution. Some marketing channels and networks only support specific tracking solutions, so you need to understand the range of...

  4. Enterprise SEO Update: Rosetta, Covario, Optify & More

    Optify Adds Enterprise-Level Email Marketing with Closed-Loop Response Tracking Shar VanBoskirk Adds Search Marketing to Forrester Waves Forrester’s Shar VanBoskirk recently announced she’ll be adding search marketing agencies and SEO platforms to...

  5. The Future of B2B Search Marketing

    Lance Loveday of Closed Loop Marketing and Bill Barnes of Enquiro spoke in the second Strategy Session on Landing Page Optimization. According to Middleton, the future of B2B search marketing will evolve beyond tactical lead generation and begin to...

  6. Why Retailers Should Be Day Trippers to SES Chicago

    Sandra Niehaus, VP, User Experience and Creative Director, Closed Loop Marketing Todd Curry, VP of Marketing, ifbyphone The title of his presentation is “Avoiding the Chasm of ‘Anticipointment'” To drive to the next level of conversion and...

  7. Widemile Goes Into Beta, Picks Up 13 Partners

    Those companies include Ascentium, Avenue A | Razorfish, Brand Digital, Closed Loop Marketing, DDB in Seattle, Palazzo Intercreative, POP, Portent Interactive, Red Bricks Media, SolutionSet, Stratigent, TMP Directional Marketing, and ZeroDash1.

  8. Real World Trumps Online in Local Search

    Sometimes referred to as “closed loop” or conversion tracking, these efforts enable advertisers to track post-click behavior through to online purchase or desired conversion event (e.g.dealer locator look-up, coupon download, appointment scheduled).