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Closed Loop

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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Now, I'm late for a conference call, but keep me in the loop on the campaign's progress. Don's door was closed so Lisa called it a night, wondering what tomorrow would look like. Lisa saw that Don's office door was still closed and his light was off.

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    Use benefits and curiosity ("the number one mistake small businesses make when they choose a firewall – page 3") to create an open loop in your visitor's mind that can be closed only by registering for, downloading, and reading the report.

  3. Pros & Cons of the Top Mobile App Tracking Methods

    The Android Referrer provides reliable closed-loop attribution. The Android Referrer provides reliable closed-loop attribution. A significant part of that business involves being able to monitor the success of mobile ad campaigns at the level of...

  4. Enterprise SEO Update: Rosetta, Covario, Optify & More

    Optify Adds Enterprise-Level Email Marketing with Closed-Loop Response Tracking What have the top enterprise-level SEO software and service companies been up to lately? Read on to discover the latest research, awards, tool updates, and company news...

  5. Why Retailers Should Be Day Trippers to SES Chicago

    Sandra Niehaus, VP, User Experience and Creative Director, Closed Loop Marketing Okay, so I'm an old Beatles fan. But there are lots of very current reasons why retailers should consider becoming day trippers to Search Engine Strategies Chicago...