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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Not all product categories are eligible (e.g.books is a closed category) and only products that win the buy box are eligible to have their ads show up. But with intense competition and multiple sellers, it takes some creativity to stand out and...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Don's door was closed so Lisa called it a night, wondering what tomorrow would look like. Lisa saw that Don's office door was still closed and his light was off. Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office...

  3. Future of Paid Search: Think Target Audiences, Not Just Keywords

    Now let's add the time of day (and keep it simple again): when our store is open or when it's closed. We can't target an individual person on search, we can target a group of people who share a common characteristic: they've typed in a specific...

  4. Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

    During the most recently closed quarter, average ad revenue per timeline view in the U.S.came in at $2.17, while the rest of the world generated just 30 cents. Twitter just tore the roof of its business, letting the public, potential investors and...