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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Meet customers in person: Attend local meet ups and events. At her desk she saw close to 150 new emails and thousands of tweets pouring into British Outfitters' Twitter channel. This fueled the fire under the conservative moms who were now close to...

  2. 7 Reasons Your Blog Sucks & How to Fix It

    On mobile, the experience is even worse, where it can be near impossible to close out some pop-ups (be sure to test on a mobile platform). You Bombard Visitors with Aggressive Pop-ups. But if pop-ups appear on a schedule of every few minutes, that...

  3. How to Build Your First Content Marketing Strategy

    A web designer, for example, would probably consider features such as brand consultation, requirements analysis, design mock-ups, reviews and changes, and the final product. You can also get creative with customer follow-ups.