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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Some examples specifically cited by Google as causing issues across the Web are pop-ups, overlays, and survey requests. Use rel="alternate" on desktop pages to point Googlebot to mobile pages and rel="canonical" to close the loop from mobile pages...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Meet customers in person: Attend local meet ups and events. At her desk she saw close to 150 new emails and thousands of tweets pouring into British Outfitters' Twitter channel. This fueled the fire under the conservative moms who were now close to...

  3. 7 Reasons Your Blog Sucks & How to Fix It

    On mobile, the experience is even worse, where it can be near impossible to close out some pop-ups (be sure to test on a mobile platform). You Bombard Visitors with Aggressive Pop-ups. But if pop-ups appear on a schedule of every few minutes, that...