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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    According to Rand Fishkin of Moz, there has been a clear shift in marketers' link-building tactics in 2014 as compared to last year: for example close to 50% said in 2013 that guest blogging was their staple tactic, in 2014 fewer than 15% listed...

  2. Bing Ads Launches Close Variants for Broad Match Modifiers

    Bing Ads says it is launching close variants for broad match modifiers in the U.S.market to help advertisers maximize the impressions relevant to their modifiers. In testing, we have seen some promising results, with click-through rates increasing...

  3. How to Solicit Feedback from Prospects and Customers

    And it got close to a 0 percent response rate. We hope he's had a great time, but since we haven't received a letter since his second day, we really have no idea. That's not entirely true. If he were miserable, he would have written to complain.

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have made it possible to begin to close this gap. As global Internet usage increased and technology...