Car if we're going to be airing our dirty laundry for the world to see, shouldn't we break out the Clorox? This results in preventative (e.g.no more drunk pictures, airlines not holding passengers hostage) and braggadocian behavior (e.g.
Clorox and Burt's Bees Yet, Clorox just bought Burt's Bees for $925 million in cash. Clorox” says it's looking to green its image and plans to acquire companies aligned with consumer 'megatrends' in health and wellness, sustainability, convenience...
This includes: explanation ("We service Volkswagen cars"), affiliation ("A licensed Apple computer reseller"), comparison ("Tide bleach is better than Clorox"), and criticism (McDonald's food in "Supersize Me").
