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  1. Conquering Content Marketing, Step 5: Measurement

    Lisa arrived at the office around 7 o'clock, surprised to find Frank's car in the lot. Lisa Hughes, a New York-based content marketer for UK apparel company British Outfitters, just learned that someone has hacked into her work email to steal ideas...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Another factor that supports the incorporation of personalized content comes from Forrester research, which found that 90 percent of cart abandonment leads go cold within one hour and the likelihood of conversion diminishes as the clock ticks away.

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    As the clock ticks down to 2014, we're celebrating the Best of 2013 by revisiting our most popular columns, as determined by our readers. And essential. SEO will help you position your website properly to be found at the most critical points in the...

  4. How to Dominate the Entire First Page of Google

    As the clock ticks down to 2014, we're celebrating the Best of 2013 by revisiting our most popular columns, as determined by our readers. Controlling the conversation around your brand is critical to upholding and improving reputation.

  5. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    As the clock ticks down to 2014, we're celebrating the Best of 2013 by revisiting our most popular columns, as determined by our readers. If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    As the clock ticks down to 2014, we're celebrating the Best of 2013 by revisiting our most popular columns, as determined by our readers. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced...

  7. 6 Billion Hours of Video Watched on YouTube Each Month

    If he or she started watching funny saber-toothed cat videos around-the-clock, then a 6-billion-hour-long YouTube marathon would last from way back then until the wee hours of this morning. YouTube recently announced that the video-sharing website...