One of your lines of business may have a steep hill to climb in EMEA, but virtually no barrier to entry in LATAM. Your rankings are up, traffic is up, and conversions are looking good. But something is seriously amiss abroad.
This tidal shift gives local marketers, multi-location brands and the agencies, publishers, aggregators and resellers they work with a chance to climb into the driver’s seat and capitalize on this immense opportunity.
Various top 30 keywords should become top 20, top 20 should become top 10, and if you're lucky some keywords will even climb within the top 10. Their effect regretfully isn't very broad and your site needs links in various degrees of relevance.
Between May and July of last year (the month when the movie theater shooting occurred), the number of results increased drastically and continued a steady climb as the months progressed. Lately, the news has been chock full of updates regarding the...
Actually, I noticed one trend if you get a lot of shares, tweets, likes in a really short period of time, like five hours, 10 hours, you’ll notice your rankings will really climb to the top and then they’ll go all the way back down, but you’ll be...
Traffic starts to climb, firstly as the iPad is used again in a similar way to a mobile and as commuters settle in at home, it replaces the laptop, with activity peaking around 10 p.m. The iPad has become a common sight in many work places, schools...
Given that landscape, Discover Africa was able to quickly climb to the top of the search rankings. Brands must become publishers! It is a mantra that is heard often, but increasingly it is becoming a reality for marketers.
This makes app discovery a lot more challenging for developers, perhaps an even tougher mountain to climb than creating the app itself. Image via CNNMoney There are nearly 1 million apps available in the app store and 1 billion of them are being...
The page continued to climb and in February it achieved the top spot for “UCLA Spring Break 2012,” even edging out UCLA.edu. Most local search professionals will tell you that citations and site relevance to the target geo are the keys to ranking...
So.a Google algorithm change, or combination of changes, seems to have given the blog a boost, knocked off the original landing page, and also may have helped Urban Dictionary climb a bit higher, until something took it down a peg.
As a constant reminder of how to tell a great video story, Antal regularly strolls down to the pit, turns on a flip cam, and points it at overwhelmed customers as they climb out of the cockpit. At NASCAR races – the most popular spectator sport in...
With its climb has come a dedicated marketplace of Facebook ads vendors - firms such as Buddy Media, Vitrue, Context Optional, and Syncapse, as well as game developers like Zynga and Playfish. Facebook's 2011 advertising revenues were $3.1 billion...
This represents an 89 percent climb from 2010 with an estimates spending in the mobile space of $769.6 million. Due to the rapid growth of mobile phones in the world and the advancement of Google's mobile search advertising business, mobile ad...
Google AdWords gave us PPC data junkies a great new way to segment data in July. Dubbed “Top vs.side,” this segment broke out performance data for ads appearing in the top spot, above the SERPs, vs.ads appearing on the right side of the page.
However, the industry has watched as the percent of results being blocked continued to climb, with a 6.5 percent in late October turning into 11 percent on November 11, according to HubSpot. The amount of data being hidden thanks to Google's SSL...
Over the years I have realized that SEO is baked as part of a bigger project with tens or hundreds of stakeholders and you need a team to climb those big mountains. One question I get asked a lot is “Are you more of a ‘technical SEO’ or a...
Zenith Optimedia predicts display advertising will hit $25.27 billion this year, then climb another 36 percent to $34.4 billion in 2013. An unlikely trio took a blood oath to join forces and take down the mighty Google, who snatched the display...
Newcomers entering the market and trying to climb the SERPs for a competitive English keyword face a long uphill battle. However, the point still holds that it’s an invaluable link building strategy to use your top performing foreign language...
The growth started slowing in 2009, but is continuing a gradual climb. A survey from Pew Internet indicates that search engine and email usage are the top ways people spend time online. Social networking is still on the rise, but has a long way to go.
Shopping is doing well too, and though it saw a dip earlier in the year, it's now starting to climb again. Google's current "standard" SERP model mixes links, images, news stories, videos, and more. But what appears most often?
