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  1. ROPE: 4 Essentials for Global Integrated Digital Marketing

    This person will likely be supported by at least one agency, given today’s typical digital climate. Most global organizations have established unique intra-departmental processes and alliances across divisions, and some have become more...

  2. FTC to Drop Vertical Search Antitrust Case Against Google? No Consumer Harm Found

    South Carolina's Republican Senator Jim DeMint recently wrote a letter to the FTC arguing that Google should be left alone during the currently difficult economic climate. There is simply too much uncertainty facing private enterprise, and agencies...

  3. Does Your PPC Budget Match Your Conversion Optimization Budget?

    So it’s natural that we get caught up with finding the highest quality clicks we can get, just as we picked out the healthiest-looking plants whose climate requirements matched what we were able to provide and whose yields matched what we like to...

  4. Is Diego Rivera Google Doodle a Nod to the 99%?

    So with that in mind and Google's "hippy" past (the first ever Google Doodle was essentially an 'out of office' notification to say that the founders had gone to Burning Man), I have to wonder if today's Doodle for Rivera displays some sympathy...