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  1. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    We started to conduct some research and realized that for many of our client’s potential customers their budgets had been frozen due to "fiscal cliff" negotiations. Difficult issues to detected and attribute are related to external factors that don...

  2. Google, Microsoft, Yahoo Working With White House on Do No Track Browsing

    Texas) and Cliff Stearns (R. As V3 notes: The ad industry has also signed on to the browser-based do no track standard. Companies that are [Digital Advertising Alliance] members - including the web's largest ad networks like Yahoo, Valueclick, and...