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  1. Search Engine Optimization in a Down Economy

    During the last downturn (the dot-com bubble), we witnessed Google become a leader in their space without much (any? And, in lean economic times, the average marketer may have less patience. I'm hoping that soon I'll be able to act upon all those...

  2. SearchDay | How to Communicate SEO Value

    Selling SEO During an Economic Downturn SEM CROSSFIRE In a down economy, business development for SEO becomes increasingly important. The reason appears to be that multi-channel marketers are funneling more money to search, which has strong data...

  3. SearchDay | Selling SEO During an Economic Downturn

    Selling SEO During an Economic Downturn SEM CROSSFIRE In a down economy, business development for SEO becomes increasingly important. As an agency or consultant providing marketing advice to clients, you're missing a crucial opportunity to provide...

  4. Selling SEO During an Economic Downturn

    This economic downturn should be a major driver for new SEO contracts sold over the next few months. What many overlook in discussions about our economic downturn is that if people pull back on advertising now, the impact isn't really seen until...

  5. SEW Experts: Selling SEO During an Economic Downturn

    In today's Search Marketing Crossfire column, "Selling SEO During an Economic Downturn," Chris Boggs and Frank Watson share some tips on selling the benefits of SEO. As an agency or consultant providing marketing advice to clients, you're missing a...