There was no story bigger than the economic downturn. Increasingly, search is being viewed as a vital component of the marketing mix, no doubt influenced by shifting budgets in hard economic times. It was a year that mixed pop cultural minutiae...
During the last downturn (the dot-com bubble), we witnessed Google become a leader in their space without much (any? And, in lean economic times, the average marketer may have less patience. I'm hoping that soon I'll be able to act upon all those...
Selling SEO During an Economic Downturn SEM CROSSFIRE In a down economy, business development for SEO becomes increasingly important. The reason appears to be that multi-channel marketers are funneling more money to search, which has strong data...
Selling SEO During an Economic Downturn SEM CROSSFIRE In a down economy, business development for SEO becomes increasingly important. As an agency or consultant providing marketing advice to clients, you're missing a crucial opportunity to provide...
This economic downturn should be a major driver for new SEO contracts sold over the next few months. What many overlook in discussions about our economic downturn is that if people pull back on advertising now, the impact isn't really seen until...
In today's Search Marketing Crossfire column, "Selling SEO During an Economic Downturn," Chris Boggs and Frank Watson share some tips on selling the benefits of SEO. As an agency or consultant providing marketing advice to clients, you're missing a...
