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  1. SEM Vendor Checklist

    We've all heard anecdotes regarding the unfortunate results of under-qualified or downright deceptive search engine marketing (SEM) vendors. Remember that you may be looking for multiple specialists, as opposed to a single full-service agency.

  2. Search Engine Ad Reps: Friend or Foe?

    Search engines employ advertising representatives to help search marketers, but sometimes relations between ad reps and search marketers can be difficult or even downright adversarial. The Google sales team makes it very clear that they consider...