At the time, Boggs made the move from Avenue A | Razorfish (now Razorfish) to Brulant (now Rosetta), and he generously handed his responsibilities over to me. Until recently, I was vice president of SEO and Web analytics at Razorfish, running all...
Just like any other agency, Avenue A | Razorfish must bid on work at Microsoft, from Web development to search. Just because Avenue A | Razorfish is connected to Microsoft doesn't mean that it will be the agency of record (AOR) or even the...
While the engineers at Avenue A | Razorfish each have different specializations and levels of expertise, the majority of an engineer's time is spent on client services, education, and new business. An engineer's heavy technical lifting occurs when...
Many of the readers may know I have moved on from Avenue A|Razorfish to a new role with Emergent Marketing/Brulant, Inc. William is the vice president of SEO and analytics at Avenue A|Razorfish, and I worked directly for him over the past year.
In the introduction to the Avenue A | Razorfish SEM team, An Inside View of the Agency, I stressed that the Product Technology (PT) team was an invaluable resource in helping client Web sites rank well.
This week will be no different, as Rocco Albano, our Web Analytics Lead, provides some bullet points below that break down some of the main deliverables promised in one type of Analytics offering at Avenue A | Razorfish.
Avenue A | Razorfish's team in New York has also been working on a project to help alleviate the issue of non-indexability. The best result is when the agency and the internal or external client can reach an agreement and find a way to work together.
I imagine I'll get to occasionally brand our successes, but we do leave more of that to our weekly newsletter, Avenue A | Razorfish's Search Marketing Trends. In this new column, I hope to be able to provide an insight into the world of big agency...
Search Share Slipping, But Still Strong - A new Digital Outlook Report from Avenue A | Razorfish found that search continues to play a key role in the success of online ads, though its prominence is beginning to slip.
Search Share Slipping, But Still Strong - A new Digital Outlook Report from Avenue A | Razorfish found that search continues to play a key role in the success of online ads, though its prominence is beginning to slip.
Avenue A | Razorfish released its third annual Digital Outlook Report yesterday, a hefty 143-page book examining the state of digital media in 2006. Portals Are Still Gold, Says Avenue A/Razorfish, ClickZ
Avenue A | Razorfish released its third annual Digital Outlook Report yesterday, a hefty 143-page book examining the state of digital media in 2006. They really came back in a big way last year, particularly for key accounts like Avenue A...
Last week, we saw results from Avenue A | Razorfish that supported this. Among that agency's clients, search impressions were up an average of 5 percent, cost per click (CPC) prices were down an average of 6 percent, with clickthrough rates up an...
Last week, we saw results from Avenue A | Razorfish that supported this. Among that agency's clients, search impressions were up an average of 5 percent, cost per click (CPC) prices were down an average of 6 percent, with clickthrough rates up an...
Avenue A | Razorfish put Yahoo's Panama platform through the paces this month, and has shared some data from 33 search clients in an article on its Search Marketing Trends site, "Yahoo Panama First Look.
Pay-per-click (PPC) experts Harrison Magun, vice-president of Avenue A | Razorfish Search, and Kevin Lee, executive chairman and co-founder, of Did-It.com discussed the implications of advertising in the search tail.
Pay-per-click (PPC) experts Harrison Magun, vice-president of Avenue A | Razorfish Search, and Kevin Lee, executive chairman and co-founder, of Did-It.com discussed the implications of advertising in the search tail.
