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  1. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Google reps, if you're watching this, I'm sorry, but we're outing you guys on what actually works. Realistically, Google's kind of like a hot chick, all these reps that are answering e-mails, they're getting hundreds and hundreds and hundreds of...

  2. Search Engine Ad Reps: Friend or Foe?

    A longer version of this story for Search Engine Watch members offers tips on working with search engine ad reps in ways that avoid potential conflict or competition for clients, as well as suggestions for communicating value propositions to...