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  1. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Using this analogy, or a similar one, should help your boss or client realize the time...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    I often tell clients that local is the "back door" into competitive search results pages. Look at things like organic landing pages, time on page, and pages viewed per session for a given entry page. At each stage, there are paid, social graph, or...

  3. PPC Management Operations: The Ultimate Guide

    You want to make sure you're claiming top spots in paid search placement, just like in organic search. Communications With Clients or the Team Site exclusions are to the Display Network what negative keywords are to paid search ads.

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    What we need to be thinking about is how to increase revenue from organic search and this change might help us help all of our clients do that. We're still able to analyze the performance of Google organic search traffic at the page level and we...

  5. Marin Bridges the Gap in Tracking Advertising and SEO Across Engines

    When asked how Channel Connect can help decisions related to both paid and organic search together, Marin said the latest functionality was focused on bringing all the data all in one place for reporting, and the next step is to offer additional...