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  1. What is SEM? Depends on Who You Ask

    In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. No surprise, industry professionals and the clients they serve also have varying perceptions on the...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    I often tell clients that local is the "back door" into competitive search results pages. Look at things like organic landing pages, time on page, and pages viewed per session for a given entry page. At each stage, there are paid, social graph, or...

  3. PPC Management Operations: The Ultimate Guide

    Communications With Clients or the Team You want to make sure you're claiming top spots in paid search placement, just like in organic search. Site exclusions are to the Display Network what negative keywords are to paid search ads.

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    What we need to be thinking about is how to increase revenue from organic search and this change might help us help all of our clients do that. We see this as a healthy development that allows us to further evolve toward broader strategies to help...