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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Two years later, referrals were the lifeline of the business, and clients were happy with their websites. I tried to focus on culture and a cool working environment, but I lost track of which clients were eating up everyone’s time and which ones...

  2. Native Advertising for Small Business: The Missing Link?

    After users click on an article or go to a page, content discovery widgets will put pieces of related content in front of them in an effort to provide these users will more useful information, while also drawing more traffic to its clients’ sites.

  3. Last-Minute SEO - Here Come the Holidays!

    Since organic generally converts better than paid, these techniques are typically used as a complement to and/or replacement for your organic efforts. The thing is, today there are so many different strategies you can use to bring clients and users...

  4. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Using this analogy, or a similar one, should help your boss or client realize the time...

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Want to enhance your marketing skillset and make your clients (or yourself) more money? The idea behind the new Search Engine Strategies event in Atlanta (and coming to additional U.S.cities soon, including Denver on October 16) is really a return...

  6. What is SEM? Depends on Who You Ask

    In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. No surprise, industry professionals and the clients they serve also have varying perceptions on the...

  7. SEO for Startups & New Businesses: An 11 Step Plan

    I often tell clients that local is the "back door" into competitive search results pages. Look at things like organic landing pages, time on page, and pages viewed per session for a given entry page. At each stage, there are paid, social graph, or...

  8. PPC Management Operations: The Ultimate Guide

    Communications With Clients or the Team You want to make sure you're claiming top spots in paid search placement, just like in organic search. Site exclusions are to the Display Network what negative keywords are to paid search ads.