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Clients Engine Optimization

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  1. A Recipe for a Tasty Semantic Search & SEO Salad

    The tools and tactics we employ may differ, but the goal (for our clients, at least) should be to optimize the overall performance of the site. It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO...

  2. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Search engine marketing (SEM), or paid search advertising, can satisfy the demand for...

  3. What is SEM? Depends on Who You Ask

    No surprise, industry professionals and the clients they serve also have varying perceptions on the definition of SEM. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    I often tell clients that local is the "back door" into competitive search results pages. Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page...

  5. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    I have clients who are members of professional organizations. Remember, search engine optimization doesn't mean optimizing for search engines only. For example, since blog software was first invented, I have heard many search engine optimization...

  6. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    Over 1/3 of ShopVisible's clients sell on at least one online marketplace, and, on average, 25 percent of their total online revenue is generated through these channels," the report said. These numbers are continuing to rise," said ShopVisible...

  7. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    While a robust call center maybe a prerequisite for enterprise clients, small and medium sized businesses can leverage this feature even without 24/7 customer service agents. Optimization and scaling of any CTC campaigns requires a clear...

  8. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    We are, more and more, talking with our clients about things that include what they're doing with email marketing (wasn't that supposed to be "dead", 10 years ago? Perhaps "the truth" is that "search" engine optimization has gotten to the point...

  9. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We see this as a healthy development that allows us to further evolve toward broader strategies to help our clients acquire and retain customers. What we need to be thinking about is how to increase revenue from organic search and this change might...