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  1. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Oftentimes you have to up your bids to the point of, we've done it for some clients where we put $6 or $7 bids just to get to the rotation for Google. We get a lot of retailers who are trying to manage product listing ads but someone else is...

  2. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Test your branded keywords and test your clients’ branded keywords to see if they return the expected search results on these social networks. It’s pretty safe to say that managing the clients’ or boss’ expectations in this turbulent environment...

  3. Q&A with Marc Poirier, Co-Founder and CMO of Acquisio

    We looked at the bid management space and felt it was so outdated we couldn't just reproduce what was already there, so we spent a lot of time with our product advisory board and with our clients to design a tool that would let the marketers...

  4. Stop In-House SEO Disasters Now!

    Third-party search engine marketing firms, many of whom work tirelessly helping clients consume information in the highly dynamic world of SEO, face many challenges. Many accept the nepotism or favoritism as a part of doing business and simply...