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  1. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    The announcement said that “following the completion of the deal, Covario’s agency business will become part of Dentsu Aegis Network, and will transition toward operating as iProspect – Dentsu Aegis Network’s global digital performance agency.

  2. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  3. Using the DMAIC Process for SEO Projects

    In our agency we decide how we are going to approach a process improvement project via our internal project charter. On top of that we need to make sure we are offering a good return on investment for our clients while managing our own costs to...

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Last week, I spoke with a few leading brands and agency customers on the impact of "(not provided)". What we need to be thinking about is how to increase revenue from organic search and this change might help us help all of our clients do that.