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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How frequently does [VENDOR NAME] push data for your clients? How does [VENDOR NAME] accept bulk data from clients? Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a smarter decision...

  2. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Most business owners don't understand how SEO works and, quite frankly, could care less.

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Want to enhance your marketing skillset and make your clients (or yourself) more money? Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive...

  4. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Through the clients' CMS, we conducted analysis on lead quality. Every business is cyclical. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. We thought perhaps search queries had shifted to...

  5. What is SEM? Depends on Who You Ask

    No surprise, industry professionals and the clients they serve also have varying perceptions on the definition of SEM. The definition of SEM is surprisingly different, even contradictory according to the search engines, within the industry, and...