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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Through the clients' CMS, we conducted analysis on lead quality. Every business is cyclical. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. We thought perhaps search queries had shifted to...

  2. What is SEM? Depends on Who You Ask

    No surprise, industry professionals and the clients they serve also have varying perceptions on the definition of SEM. The definition of SEM is surprisingly different, even contradictory according to the search engines, within the industry, and...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    We recently compiled data from hundreds of WordStream clients – totaling several million in annualized spend – and plotted the average CPAs against impression-weighted Quality Scores. You guessed it – the campaign would be even moreprofitable, and...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    While a robust call center maybe a prerequisite for enterprise clients, small and medium sized businesses can leverage this feature even without 24/7 customer service agents. If someone is searching for roses for the upcoming Valentine's holiday...

  5. PPC Management Operations: The Ultimate Guide

    Communications With Clients or the Team Every business is different and the level of attention needed for certain accounts will vary. You want to make sure you're claiming top spots in paid search placement, just like in organic search.

  6. Using the DMAIC Process for SEO Projects

    On top of that we need to make sure we are offering a good return on investment for our clients while managing our own costs to ensure we stay in a job. You should also relate the problem back to business goals and specify the positive impact of...