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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    The feature has lots of potential: this article shows how it can be used to quickly identify multiple competitor news stories – stories that can lead to PR opportunities for your clients. Majestic's Dixon Jones said at the time, that the new...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How frequently does [VENDOR NAME] push data for your clients? How does [VENDOR NAME] accept bulk data from clients? Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a smarter decision...

  3. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Most business owners don't understand how SEO works and, quite frankly, could care less.

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Want to enhance your marketing skillset and make your clients (or yourself) more money? Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive...

  5. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Through the clients' CMS, we conducted analysis on lead quality. Every business is cyclical. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. We thought perhaps search queries had shifted to...