Fita, who said a few of his clients have tried out the platform in beta, welcomed the new analytics abilities but said that Twitter still had a long way to go in terms of offering a mature ad platform.
Lucky for me, this approach did result in better ROI for clients. Ad copy testing is one of the basic tenets of PPC advertising. The ability to test several ad variations at once is valuable to advertisers.
We have the added power to attract a large number of potential leads to our clients’ websites through our outreach efforts and we bring about increased sales volume much quicker than waiting for core terms to rank high on page one.
One of my clients had a hacker break into his network and steal his social security number, home and office addresses and phone numbers, and credit card numbers and expiration dates, all unbeknownst to him.
To the world outside of your colleagues, clients, and partners, your website is your company. At iAcquire we've built the dream off-page solution called iRank which handles all the heavy lifting and allows us to give our clients transparency and...
Data is contributed from all Google Analytics clients that authorized sharing with other Google products. After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and...
It may also be a matter of upgrading your deliverables and audits as shown above to plant the seeds of local, social, mobile, and content marketing opportunities into the minds of clients. Opportunities from content marketing to GPS, local, and...
Language is one of the biggest barriers that companies have to face when dealing with international customers/clients. Let's look at five typical hardships companies face with international clients and tips on how using Google+ Hangouts can help...
Most of us are under pressure to create, fresh, compelling content, whether it is to promote our own agencies, or to promote our clients. No matter how good a writer you may be, it’s natural that sometimes you’ll be stumped.
Additionally, we'll need to make sure the content being created for our companies and clients is best of the best. "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on...
As someone who codes within WordPress on a daily basis, it's easy for me to sell WordPress to clients. WordPress is one of the most popular content management systems available today. In September 2012, it was reported that WordPress powers 1 in 6...
By leveraging this extra refinement, we’ve seen clients experience triple-digit growth in performance, driving more spend to PLAs more efficiently, generating a greater return overall on their marketing dollars.
Oftentimes you have to up your bids to the point of, we've done it for some clients where we put $6 or $7 bids just to get to the rotation for Google. We get a lot of retailers who are trying to manage product listing ads but someone else is...
Rather, it's a snapshot of my observations of mobile and tablet behavior on “average” clients for a few months time period. At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile...
In fact, back then it was rare for an SEO company to even give a simple link list to its clients. Even though the term SEO and the concept of link building were both tarnished, that didn't stop clients from buying link building services.
My problem is with clients not understanding risk and getting talked into doing something detrimental without being properly informed of the danger. Clients need to be informed of what can happen if the networks hosting their links get caught and...
Today's announcement of a real-time analytics dashboard give Unruly the capability to provide its clients with end-to-end campaign support, from creative solutions and content evaluation, through video distribution, social tracking and now...
I looked at my agency's clients to see what types of invalid clicks were coming through, and what areas they were coming from. Over the past week I've been reading articles about how display is riddled with fraud and costing advertisers $6 million...
BIA/Kelsey helps clients by offering consulting, valuation, research, and forecasting services. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey.
A week later you get an angry call from one of your new clients telling you that his ranking on one of the keywords dropped from position 15 to "off-the-grid. You might also realize that the execution gap is so severed that he shouldn't be...
