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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Adding expanded site links also provides more information to your prospective clients about who you are and what you do. Bidding on your brand terms can provide a lot of benefits - they tend to have a higher click-through rate (CTR), and they help...

  2. Last-Minute SEO - Here Come the Holidays!

    The thing is, today there are so many different strategies you can use to bring clients and users to your site that we need a broader definition, so let’s call it "Website Visibility. Unless their business is summer-related, summer is the time of...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    While analyzing websites impacted by P4.0, it wasn’t long before I noticed an interesting connection for some clients. There are some clients I have that see more than 50 percent of their overall traffic from mobile devices.

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    I have always told my clients that if you get more than 20 percent of your sales or leads from phone calls, then you need to invest in call analytics to help identify which campaigns and keywords are working and which ones are wasting money.

  5. How to Solicit Feedback from Prospects and Customers

    That short paragraph was responsible for the beginning of hundreds of dialogs with prospects, many of whom ended up as customers and clients. We hope he's had a great time, but since we haven't received a letter since his second day, we really have...

  6. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    And implementing pushState to fix the URL problem for JavaScript-enabled users or clients, which enables sharing and bookmarking and generates a single URL for all users. Next to AJAX, a web technology well established to trigger the load of...