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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Through the clients' CMS, we conducted analysis on lead quality. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing statistics and deciphering what is influencing their campaign performance.

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    I have clients who are members of professional organizations. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations...

  3. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    I would love to hear in the comments below what you wouldn't compromise on and what primarily drives you as you create content for your business or your clients. For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons for why...