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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    The quarterly analysis - which covers Covario clients in the tech, consumer electronics, and retail industries - found that smartphone and tablet media spend have been steadily increasing for the last two years, while desktop search spend has...

  2. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    Clients agreed to provide access to their data for research purposes Search engine optimization - and where a website appears in search results - can have a significant impact on click-through rate (CTR), especially for mobile search, according to...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I explain to clients that they need to do this quickly, so users can start sending positive engagement signals to Google. Some clients move fast to follow my recommendations, and they can often see recovery in a quicker timeframe.

  4. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Two years later, referrals were the lifeline of the business, and clients were happy with their websites. I tried to focus on culture and a cool working environment, but I lost track of which clients were eating up everyone’s time and which ones...

  5. Native Advertising for Small Business: The Missing Link?

    After users click on an article or go to a page, content discovery widgets will put pieces of related content in front of them in an effort to provide these users will more useful information, while also drawing more traffic to its clients’ sites.

  6. Deal With the Big Rocks First

    There are several other big rock things, as well, but clients who have switched to a problem-oriented approach have seen conversion lifts in the 10 to 20 percent range and used optimization techniques to further refine those improvements.

  7. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    In this article, I’ll share the two most common mistakes we see in the AdWords accounts of our new clients who are almost on the verge of throwing in the towel, and how we deal with them. See testimonials from satisfied clients