In one of his last columns before I took over, William Flaiz shared his thoughts on search shifts and predictions for 2009. Overall, William did a pretty good job with his 2009 predictions. If anything, 2009 has been the year of buckling down and...
I'd like to thank William Flaiz for the kind words in his last article. If a client resists Search Submit Pro as an organic tactic, go talk to the paid search group together to help address the overall search challenge.
Client Pitching It's no secret; I've pitched some rather large client business with fair success and lived to tell the tale. Part of "How to Take on a Major SEO Client" is proving your value and taking your pitch to the next level.
Organic search marketing just might become the bread winner as cash-strapped client become wary of increased media costs in traditional space and an up-turn in bid competition in paid search. As part of a global agency, I welcome a shift to...
We now see more requests for services like press release optimization and link development in RFPs in which the client's primary interest is driving traffic to their Web site. Client's now ask, "What can you do for my company?
We need to get back to basics and make sure that we're putting our strongest optimization efforts behind the client's most relevant page (or content piece) for a search term. Variety in the search results gives us multiple opportunities to rank and...
The client is going to expect some idea of ROI if they follow through on your recommendations. You've made it through legal review, developed a strategy, and got the client to implement your recommendations.
In today's SEM agency issues column, "Great Expectations: How to Communicate SEO Value," William Flaiz points out that communicating the value your search program provided is not to be taken lightly. Even after you've won the client's business and...
You had your page-based optimization team, feeds management team, and paid search team all working independently for the client. Today's search strategy requires optimization of all of the client's assets, not just their Web site.
It's rare to meet a new client with a properly configured analytics package. How do you define search? With social media, local, universal, and other new outlets maintaining their own search components, we may have to define the playing field a bit...
Search marketing evokes a feeling for many a practitioner and client alike akin to what the ad men of the early '60s must have experienced: the electricity in the air, the sense of limitless possibilities, the thrill of discovering new ways to...
The goal of link development is to increase the quantity and quality of a client's backlinks. The right connections can provide the bump you need, and the wrong connections can prove calamitous. In the words of Lt.
The insight gained from looking at the client's competitors will help inform and shape the overall strategy for the program. While a general framework is necessary to be effective, the optimization process must be adaptable to each unique client.
After having to justify itself for so long, it's good to see SEO as a regular in many a client marketing mix. We educate as we address site issues and put client Web sites back on the right track. Even better, we're now brought into client Web...
In today's SEM agency issues column, "The Evolution of SEO," William Flaiz outlines the continuing growth of search marketing. SEO has not simply shed its dubious roots; it has become a legitimate, reputable component of a proper client marketing mix.
So if you happen to spill that Grande Cappuccino while racing to a client meeting, you may need to perform a discovery search for a "dry cleaner in Grand Rapids. So far, local search has generated over 3.3 million impressions and a CTR of 2.24...
What's the most common question to hear when pitching a new client? You can lead a client to water, but you can't make them drink. Even an educated guess correlating stronger ranking and optimization to improved traffic would put the client at ease...
Stress and pressure go hand-in-hand with the development of that perfect message that will "wow" the client. And with a slew of services that can confuse even the savviest client, they have their work cut out for them.
In today's SEM Agency Issues column, "Step into the Ring for a SEM Pitch," William Flaiz takes you inside the pitching process, where it takes a shrewd intellect and steady hand to deliver the knockout pitch that makes the client wonder how they...
And isn't that the point of most client SEO? Typical SEO engagements span the course of a year, and inevitably the end of this timeframe signals the point by which a client expects its site to dominate top keywords.
