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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The client decided to devise a plan to begin expanding their promote products via AdWords. I recently reviewed an e-commerce client that has an extension list of products, however only about half of their products were promoted through PPC.

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    A B2B client contacted our team and said that close rates for PPC had been weakening over the period of a few weeks and they asked us to figure out why. After diving further into the back-end data of the client's CMS, we found the needle in the...

  3. 4 Critical Elements of a Successful Content Marketing Team

    Frontline client interaction: Your content marketing team can benefit greatly from someone who spends a lot of time interacting with customers. As agencies move to specialize in content marketing and companies launch their own internal content...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour training meeting to walk through that tactic, then give them a real hands-on tasks for a client where they can practice it," said Everhart...