Hand them an easy story to pursue and an easy source (you, or your client) If you're pitching an idea for a story with the purpose of the writer sourcing your company or client, make sure you've done some homework.
Publish this page onto the client's website We include some of the amazing pictures my client has taken with information about the venue itself, the history, location and direction and the best areas to get great photographs there.
Including those goals in the monthly SEO report will remind your client or your boss of what the overall reason for the investment is after the project gets going. SEO reporting should answer these questions for your client:
Often, before a client is ready to engage a monthly retainer, they will select contract services that they want to have completed. For example, a client may choose to enter into a monthly retainer, purchase a contract service, and engage in a...
It works very well for both the client as well as the consumer. The campaign resulted in the highest conversion rate from ad to response the team had ever seen, and was so successful that the team had to revise its original goals after targets were...
Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was more around owned media (client webpages) rather than earned (links, social signals) assets and therefore the advice was more...
This goal is difficult to obtain and maintain and sets unachievable expectations for you and your client. Every client will have a list of keywords they think they want to rank for when in reality there’s a more highly converting keyword list that...
Buying links definitely isn't a practice we use for any client sites or sites we run due to the risk/reward factors, but I have nothing against buying links. A former member of Matt Cutts' search quality team was recently quoted as saying: getting...
If your company or client is running display ads, you have an inherent advantage in both prospecting targets and establishing a value proposition. Identifying and leveraging SEO opportunities is at the core of achieving organic search dominance.
Your laptop is right in front of you; can you just show me so I can call the contact number to speak with your client? If you found the cure for Cystic Fibrosis and a press release was submitted, you will definitely benefit from the 10,000 links in...
If you have a client that is willing to share their knowledge via a blog, or guest writing somewhere, that certainly helps their SEO. I asked “why” and researched until I determined what it might take to be successful.
For example, is it fair that client A and client B have the same needs, but Client A's consultant devises the perfect campaign because he has knowledge in the appropriate subject and Client B doesn't receive the same treatment because its...
More than two-thirds of client-side respondents (70 percent) to a new report from Econsultancy stated that their companies will increase the amount spent on content marketing this year. Building successful content marketing campaigns requires...
It’s time to adjust our concept of search engine success and realign our online marketing priorities by engaging searchers with content created around client needs that are beholden to also greater business goals.
An A/B badass knows that one of his first jobs is to sit down with the client and the ideal customer and listen to what they have to say. Often products provide numerous solutions to a client—but only the biggest and best should be presented in the...
Across all keywords, client average rank had gone up 12.9 positions since the start of the year / engagement. Our client’s visibility had risen in more instances (against 33% of keywords our clients saw a positive rank change) than decreased (we...
The terms that might have been so wonderfully apt and voluminous when you first acquired a client may not be so successful further down the line. You know, the sort of stuff that you pore over diligently and rigidly when taking a new client on?
Client budgets were also up slightly on Black Friday in terms of YOY growth. In aggregate over the five days, paid search spend by retailers increased 43 percent and cost-per-click increased 20 percent over 2011, as competition among retailers for...
As for our earlier reference of the client on IMB Websphere, they had category and product pages with some of their best content embedded within a graphic. Search engines want to rank websites that provide a quality user experience for the searcher.
These are critical tasks and decisions that fall largely on the client to execute, not the vendor, which can come as a surprise for first time infographic clients. When it comes to what you, the client, what are some of the things you’re expected...
