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  1. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Client interviews, field studies, and other website usability activities can help you confirm whether to have a blog. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour training meeting to walk through that tactic, then give them a real hands-on tasks for a client where they can practice it," said Everhart...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Keynote - The Digital CMO - Jim Brigden, Chief Client now they're actually learning how to predict them. Jim Brigden, Chief Client Officer, iProspect UK Marty Muse, VP, Client Solutions Search and Earned Media

  4. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    A strategic person who understand the market, the client and what they're comfortable with is essential. This person needs to oversee the operation, the use of contractors and software tools. Software will only pick up between 20-60% of contacts...