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  1. Stop! Before You Fire Anyone, Try These Proven Tips for Handling Difficult SEO Clients

    Promptly notify the client in the event of any problems occurring and always include potential solutions. Problem clients can come in multiple challenging varieties, from the I’ll-hire-you-then-tell-you-how-to-do-your-job micromanagers to the I...

  2. Your Job Is to Make Google Look Good

    Me: "And, this conversation is exactly why you will never become a client! Other Person: "But that means I need to make a good site which is worth linking to! Links are given by publishers for a reason, and it's generally intended to benefit the...

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  3. 4 Pitfalls to Avoid Heading Into the Holidays

    We’ve also experienced a huge spike in volume that was all part of a client’s strategy, but Google flagged it for fraud and the account was offline for several hours. The site goes down, the Wi-Fi at your Grandmother’s house goes down, or any other...

  4. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Discuss Your Budget With Your Client or Boss You could also create a special offer for those who did take some type of conversion action on your site. For e-commerce advertisers, the holidays are the busiest time of year, mirroring the cycle seen...

  5. Drive Your Clicks In-Store With Local Inventory Ads

    If your business or client has a physical store, then these ads are a great addition to any marketing campaign. From here, users have a few options: navigate to the main site to buy online, change store location, or get directions to the store.

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    This trending is from a client that recovered during the 9/5 Panda update from a horrible hit this past spring. Therefore, it’s important to understand how much mobile traffic is hitting your site from Google, and where that traffic is going.

  7. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Instead, we hear the client's niece will write the content. Or, if you are a client or brand, why is this something you need to invest in? But as that respect for flashier content grows, the respect for the rest of the words on their site -- their...