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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Insert into client deliverable organized by areas of the site the client is familiar with. By first identifying and crawling comprehensive page type lists, scale is immediately apparent (number of paginated pages for example), existing SEO elements...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    A B2B client contacted our team and said that close rates for PPC had been weakening over the period of a few weeks and they asked us to figure out why. After diving further into the back-end data of the client's CMS, we found the needle in the...

  3. Combining Social & Content to Earn Visibility & Earn $$$

    For this you need to get everyone in the room – SEO, PR, developers, PPC, social, content, and the client. See what content resonates among the audiences that come in from different referrers, and examine the differences in interactions with the...