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  1. Rise of the New School SEO Professional

    SEO agencies are result-oriented, technical, and data-driven marketers - a great foundation for expansion into emerging areas of local, mobile and social media optimization. Every site audit should include a look at the client’s local, GPS, and...

  2. Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization

    In a written statement, Matt Lawson, vice president of marketing and partnerships at Marin Software explained, “Constantly writing and testing ads across multiple campaigns and at scale is a major pain point for online advertisers and agencies.

  3. Google Announces New Approach to Working with Ad Agencies

    What Google is offering ad agencies is "better training and more rigorous certification in AdWords proficiency .to lower costs for those who help advertisers get the most out of AdWords. So, there actually is something to get excited about even for...

  4. SES New York is a Search Expo as well as an SEM Conference

    Some of the world's leading brands and advertising agencies depend on SearchIgnite technology to power their online marketing campaigns. The company blends best-in-class digital marketing services - including paid search, search engine optimization...

  5. SearchDay | Setting Expectations for SEO

    It seems as if SEO agencies are constantly asked to teach people to fish while other marketing services are safe from this request. That situation can be avoided if you spend the time before an agreement is signed to have a frank and sincere...

  6. Revisiting My 2008 Search Predictions

    This would mean less opportunity for agencies, especially large agencies. We now see more requests for services like press release optimization and link development in RFPs in which the client's primary interest is driving traffic to their Web site.