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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    For each client ready to invest, we decided to test all online marketing channels which only included these three: Budgeting, financing, and measuring profit are all very important, but the last thing I wanted to do was track hours for each client...

  2. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Or, if you are a client or brand, why is this something you need to invest in? Instead, we hear the client's niece will write the content. It is about getting across the important, relevant, needed information about your products and/or services.

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Reading industry leading blogs to see what topics are getting the most traction and viewing those topics through the eyes of your company (or your client) can produce a number of excellent ideas. However, most often you will find that the majority...

  4. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Client-side JavaScript is great for making innovative and user-friendly web sites. Background: Client Side JavaScript and URL Fragments Client-side web frameworks are heavily using a technology referred to as AJAX -- Asynchronous JavaScript and XML.

  5. 10 Shocking Facts About Content Marketing Today

    With the number of consumers turning to social networking to make buying decisions, B2C companies are viewing content marketing as the key to expanding their client base. Here are 10 shocking facts about this revolutionary marketing strategy that...