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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour training meeting to walk through that tactic, then give them a real hands-on tasks for a client where they can practice it," said Everhart...

  2. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    A successfully executed joint venture will have both the social media managers and the SEO managers greatly benefitting in areas such as outreach and promotion, content creation, brand management and goal tracking, which essentially translates to...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Jim Brigden, Chief Client Officer, iProspect UK Keynote - The Digital CMO - Jim Brigden, Chief Client now they're actually learning how to predict them. Marty Muse, VP, Client Solutions Search and Earned Media

  4. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    After asking my client about the error I had found, they revealed that they had decided to hide the content for usability purposes. Second, my client was feeding the engines dirty sitemaps, which as Forrester explained, can result in a loss of trust.

  5. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    If you actually want to make it work and you want to be sophisticated and you're an agency that wants to make sure that other agencies don't take the feed from you or don't take the client from you, or you're a retailer that wants to outsmart your...

  6. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    If you are in any way responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for social media, and managing client relations via social media marketing, then you...

  7. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    For example, recently jostling for budgets, a client asked how much an additional $20,000 would equate in organic traffic and conversions. For in-house SEO personnel, business development folks, agency teams and individual online marketing shops...

  8. Is Agile Marketing the Future of Search in 2013?

    If you're trying to prove a point to your boss or client, this is clearly the easiest route to getting that message across. Whether it's reviewing a client fit, your career, or your online marketing strategy, it's exactly the same.