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  1. 4 Critical Elements of a Successful Content Marketing Team

    Frontline client interaction: Your content marketing team can benefit greatly from someone who spends a lot of time interacting with customers. For as long as the Internet is viable and consumer searches are mediated by search engines, SEO as a...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour training meeting to walk through that tactic, then give them a real hands-on tasks for a client where they can practice it," said Everhart...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Marty Muse, VP, Client Solutions Search and Earned Media Jim Brigden, Chief Client Officer, iProspect UK Keynote - The Digital CMO - Jim Brigden, Chief Client now they're actually learning how to predict them.

  4. What Does Google's Link Schemes Update Mean for Guest Posting?

    No one wants their business or client to get penalized, and how to avoid penalties is a hot topic these days. Just when we – the content marketers, the link builders, the SEO professionals, the link earners, the relationship builders, and the...