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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Next, I met one of the first true organic SEO pioneers though a mutual client and the rest was history. There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite, Infoseek, Webcrawler, and...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    For example, with a property client we created a visualization of house prices vs.travel time vs.train fares to find the best/worst places to commute into London. If content is placed on a big publisher first as an exclusive, they should be linked...

  3. SEO Website Audits: Everything You Need to Know Part II

    The SEO landscape is a large and complex set of interrelated implementations that have an effect on your site positioning and organic traffic. Tools audits are the type of audits where you run a tool, the tool makes an analysis, and you can do a...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Are we excited to show our links to the client, and would we hesitate to show other link building professionals? Are we positively and accurately representing our client and their brand? The move to secure search by Google has taken key organic...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour training meeting to walk through that tactic, then give them a real hands-on tasks for a client where they can practice it," said Everhart...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    I should disclose that SES Chicago is a client of my agency. Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. The Chicago Search Engine Optimization Meetup Group, local people who are...

  7. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Note, this was a client with multiple issues, and was hit by both Panda and Penguin (historically). When October 4th arrived, a spike in organic search traffic followed. While analyzing the site’s reporting, I saw a distinct bump in Google organic...

  8. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    A successfully executed joint venture will have both the social media managers and the SEO managers greatly benefitting in areas such as outreach and promotion, content creation, brand management and goal tracking, which essentially translates to...