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Client Relationship Management

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  1. Why You Need to Own Your Data & Digital Assets

    In addition to analytics and reporting, it is important to put in place a regime of downloading contacts, fans, friends, etc.into formats that facilitate relationship-building away from the platform. Most social platforms don't promote you taking...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Idea: Performance reviews can also be conducted with an agency-client relationship! If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour training meeting to walk through that tactic, then give...

  3. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    A successfully executed joint venture will have both the social media managers and the SEO managers greatly benefitting in areas such as outreach and promotion, content creation, brand management and goal tracking, which essentially translates to...

  4. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    Jones pleaded no contest in October 2012 to having a sexual relationship with 17-year-old student Cody York at Dixie Heights High School while she was teaching there. Richie's attorney defends his client by arguing that Richie has no responsibility...

  5. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    They've established a relationship where Google can create an experience on Google Shopping that's very similar to what the catalog companies were doing before. If you actually want to make it work and you want to be sophisticated and you're an...

  6. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...

  7. How to Create an Editorial Calendar That Will Grow Your Audience

    This strategy builds a relationship with potential clients and can be used to build authority on home maintenance in general, plumbing and water management specifically. Excel, Google Calendar and your e-mail client, especially if it's networked...

  8. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Whether you work in-house or at an agency, there is no escaping the core client-consultant relationship. Here are five in-depth tips to creating and retaining a strong, trust-filled client-consultant relationship.