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  1. Using the DMAIC Process for SEO Projects

    Segmented implementation and pilot programs are a couple of different ways to see if your solution will work. This is where you explain the importance of the project to your client or management. It's worthwhile visualizing the data to help you to...

  2. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    Also, just in case your $200K+ analytic system fails, Google Analytics provides a level of data redundancy so you won't be completely left in the dark about your programs. You can use this data to reallocate funding to other higher funnel programs...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    By the time most educational programs have caught up, things have changed again," Weintraub said. Digital agencies give themselves a taste of their own smart medicine by using things like custom targeting and psychographics as part of the digital...

  4. 12 Questions to Separate Social Media Experts From Pretenders

    Ask the candidate to name the graphics programs he/she is proficient in, and to rate his skill level as competent, advanced, or able to teach the course. What's your client service experience? Managing social media requires a good sense of how to...

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Social | Email Integration: Leverage the voice of the customer to drive more personalized email programs. So then if you look at current, typical email programs, most of them are not proactive or they're experiencing attrition; yet we all want...

  6. A 7-Step Landing Page Template to Convert Prospects into Leads

    If you've ever downloaded a movie or song from a file-sharing site, you've probably also installed six programs that let outside users access your computer. Any hacker can exploit these holes in your security to read the entire contents of your...

  7. Penguin 2.0 Forewarning: The Google Perspective on Links

    What really makes these programs trivial for Google or Bing to flag is when the award badges seem to appear only on the lesser authoritative sites of a market segment. The hardest part of these projects is always to get the client to understand...