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  1. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Are we excited to show our links to the client, and would we hesitate to show other link building professionals? Are we positively and accurately representing our client and their brand? By monitoring (her own) forums, Smarty created a free service...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour training meeting to walk through that tactic, then give them a real hands-on tasks for a client where they can practice it," said Everhart...

  3. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    We worked with the client to achieve consistency of tone across the entire experience, including emails, voicemail messaging, and live inbound marketing. One of my colleague has been tasked with improving this client's website, which offered...

  4. Multi-Touch Attribution Study Finds Organic Search Greatly Undervalued

    In their examination of enterprise-level client conversions, Slingshot SEO found that: First or last-touch attribution models may result in companies seriously over or undervaluing specific marketing channels, according to Indianapolis-based firm...