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  1. Your Job Is to Make Google Look Good

    Me: "And, this conversation is exactly why you will never become a client! This post will explore why this is true, and what it means for your SEO strategy. Some of the core concepts of this are covered in this article by Cyrus Shepard: "More than...

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  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Next, I met one of the first true organic SEO pioneers though a mutual client and the rest was history. There is no agency that doesn’t go through major peaks and valleys usually revolving around landing a BIG account to losing your biggest client.

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Reading industry leading blogs to see what topics are getting the most traction and viewing those topics through the eyes of your company (or your client) can produce a number of excellent ideas. It's no secret that there have been a lot of changes...

  4. SEO Website Audits: Everything You Need to Know Part II

    Tools audits are the type of audits where you run a tool, the tool makes an analysis, and you can do a small write-up and hand over the analysis to the client. They are for: These types of audits are for small site owners, with small budgets, who...

  5. 4 Critical Elements of a Successful Content Marketing Team

    Frontline client interaction: Your content marketing team can benefit greatly from someone who spends a lot of time interacting with customers. Writing or producing content: Producing the actual content is a major driver of any content marketing...

  6. The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

    This client also recovered from Panda once, only to get hit again during the Phantom update of May 8. I'd rather have a client recover and build upon a clean foundation rather than sit in the gray area of Panda without knowing how close they are to...