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A typical example of this is an SEO website audit which can help determine existing strengths and weaknesses in the client’s online presence, competitive analysis, as well as keywords that have the highest potential to return positive ROI.
Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was more around owned media (client webpages) rather than earned (links, social signals) assets and therefore the advice was more...
If you actually want to make it work and you want to be sophisticated and you're an agency that wants to make sure that other agencies don't take the feed from you or don't take the client from you, or you're a retailer that wants to outsmart your...
The hardest part of these projects is always to get the client to understand what constitutes a bad link. This starts at the very core of how they think about online marketing and search engine optimization (SEO).
I need references for update dates if I'm looking at Google Analytics for a client, for example. The section on links from a PDF is also very timely for me (just arguing this point with a client. There's a good section on questions to ask your...
Once I gain access to a client’s analytics reporting and webmaster tools account, I begin analyzing Google organic trending leading up to, and then following, an algorithm update. The answer lies in understanding the SEO tactics being executed, how...
One of the riskiest content types we see frequently on client sites are thin directory-style pages. SEO forums are littered with site owners who have seen six figure revenue websites and their entire livelihoods evaporate overnight, largely because...
The best way to avoid bad press is to follow white hat principles, or at least fully disclose and explain any gray hat principles to your client. Businesses, like athletes, may engage in “doping” SEO practices.
SEO companies aim to get their client on the front page of Google and Bing, whilst PR companies aim to get their client on the front page of the Wall Street Journal. Compared to the average SEO keyword research tools, HitTail never looked like...
Verifying identity of the user by verifying credentials of the user; and upon verifying the identity of the user, creating an author badge for the content posted online by the user, wherein the author badge includes a badge identifier...
I was handed a ranking report by an SEO the other day which they had run for their client of five years. I asked how this correlated to their analytics and how the traffic behaved since the client had felt that their sales were down.
We worked with a client's PR team to set up an exclusive and the results in terms of visits and links were incredible," said Gillette. You lose the coverage for you or your client - editorial coverage in itself is awesome - and by holding out for a...
Across all keywords, client average rank had gone up 12.9 positions since the start of the year / engagement. In 2013 we are going to focus on producing keyword lists that only contain terms we believe tie into our content plans and that will...
Because an informed client will judge you on how visible their website becomes for the terms in their SEO keyword list, and that list is the product of your keyword research. If you can isolate which modifying prefixes and suffixes are the most...
Does your client know? We all know this site owner when they call to, don’t we, usually start off with “So I just fired my SEO, I seemed to lost my rankings, can you help me? SEO Industry: Police Thyself?
Discovery Through Your Account Manager/Client Who better than the client themselves to help kick off the keyword research process? Does the client: The beauty of running several tests on your keywords is that it if a keyword isn’t suitable from one...
Because an informed client will judge you on how visible their website becomes for the terms in their SEO keyword list, and that list is the product of your keyword research. If the client’s website becomes more visible in SERPs (search engine...
A bitter consultant with a client dodging bills or a fired employee who has Google Webmaster Central access could cause some serious havoc by disavowing valuable links to websites as revenge against the company (if it is hidden well enough in the...
SEO professionals need to identify and network with key influencer’s in their client’s target markets, to develop trust, mentions, and links. Aligning the client’s strategic goals at the beginning of each project to establish a consistent look and...
Ultimately, I think the above story shows that it is quite important to know where your SEO client’s or company’s content originated if it precedes your involvement with site SEO efforts. I soon began my post Penguin checklist and noticed that no...
