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  1. PPC Management Operations: The Ultimate Guide

    When your PPC operations are set up well, account management should run like a finely tuned machine. But if you're managing PPC on behalf of a company, a monthly check-in is a must, and can go a long way when you learn about something the client or...

  2. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    If you are in any way responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for social media, and managing client relations via social media marketing, then you...

  3. How to Create an Editorial Calendar That Will Grow Your Audience

    These flexible tools can turn your blog, social media, and outreach efforts into a content machine that regularly delivers intriguing pieces to your audience through a variety of channels. Excel, Google Calendar and your e-mail client, especially...

  4. When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

    They’re not another crowdsourcing company; ad creative is platform-generated, which is a fancy way of saying written by a machine. So your content is machine-generated? Where we used to write to the machine, painstakingly trying to balance the...

  5. Google Unveils Dart to Compete with JavaScript in All Browsers

    Natively in the browser (or other device) using a virtual machine that reads the code. Developers beware, there's a new scripting language for client-side Web programming. Since then, nearly every Web browser has incorporated a JavaScript...