It's difficult for a machine to determine whether those are actually good or bad links. Money anchors: These are the terms you or your client really wants to rank for (e.g.blue widgets"). I love generating a list of backlinks and digging through...
Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY I should disclose that SES New York is a client of my agency. Here are the Meetup groups that will be converging on SES New York:
If you are in any way responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for social media, and managing client relations via social media marketing, then you...
The connections between your social profiles and your web or non-web content need to be clear and machine-discoverable (see: rel=author tag and Klout.com). Honestly, your client might not need mobile apps at all.
These flexible tools can turn your blog, social media, and outreach efforts into a content machine that regularly delivers intriguing pieces to your audience through a variety of channels. Excel, Google Calendar and your e-mail client, especially...
The only thing surprising here is the fact that you can buy a coffee machine from Zappos… now you know. Dennis van der Heijden, CEO and co-founder of Convert.com, shares a client success story where simply striking the old price contributed to a 14...
They’re not another crowdsourcing company; ad creative is platform-generated, which is a fancy way of saying written by a machine. So your content is machine-generated? Where we used to write to the machine, painstakingly trying to balance the...
This problem can usually be solved through interfacing with the client, using the Wayback Machine to determine if design changes occurred, and using the Top Content page in Google Analytics to find once-popular but now-deprecated content.
You can also export filtered reports to CSV, and commands for checking things such as Google’s cache or index info, backlinks from all the usual providers or the Wayback Machine are all just a click away for every indexed URL.
Google uses machine learning to build up a picture of what a profile should look like within each genre/niche and uses that to test sites against on the fly. Below we can see real data from the site in question (brand removed for client...
If it's on your desktop it could be tying up a machine for a few days. I haven't used this on a client's site yet, only salivated at the opportunity to try it out and run a comparison to what can be found via Majestic.
For him, Google was a slot machine to be played. I think he may have admired my creativity, but he didn't have the patience when compared to his machine-gun-disposable-domain approach. It's hard to argue with a client who has had great financial...
Natively in the browser (or other device) using a virtual machine that reads the code. Developers beware, there's a new scripting language for client-side Web programming. Since then, nearly every Web browser has incorporated a JavaScript...
Benchmarks t tell you how many times I wished I had a time machine so I could go back and capture benchmarks that I missed as I was begging to work on a program. The graph above is an example of peak query volume for a client in the home services...
Ontolo is, literally, a footprint machine. Simply put, Ontolo is a high quality white hat backlink prospecting machine that is a valuable asset for search engine optimization agencies, marketing agencies, and large corporations.
You can parse through large data sets easily -- the only thing holding you back will be your machine's memory (for big data sets, run this tool on a big box). Charles captures everything happening between the server and the client, and records it...
When these moments happen, I have a free VNC server running in the background on my Windows machine. Apart from anything advanced you might be undertaking, this suits the bill pretty well for quickly running a report or showing a client their top...
This suggests that Google's propaganda machine against buying links has been a pretty effective deterrent among junior SEOs. Whilst SEOmoz fully acknowledge this, and there is plenty of other data around that supports an optimistic look, to get a...
So what can you do to protect your computer while checking out your competitors' backlinks to prevent losing valuable productivity time if your machine gets infected? If you can't remember to do it yourself, have your virus scanner scheduled to...
It's your chance to talk with people, engage with them, and really get to know them, not fob them off with a machine. It's customer services: Solving a problem for a client is just about the best marketing event there is.
