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Client Great Expectations

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  1. 8 Tips for Building Your Internal Content Marketing Strategy

    Make yourself a client. By taking stock of what you have at the beginning, you can set proper expectations and ward off frustrations that may come later. Have you published an interesting case study that would make a great infographic?

  2. How to Build Your First Content Marketing Strategy

    A typical client who is seeking a professionally designed site may have questions like: If you take a deeper dive into your previous client list, you may find that the majority of your customers are individuals needing a specific kind of...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Keynote - The Digital CMO - Jim Brigden, Chief Client now they're actually learning how to predict them. Jim Brigden, Chief Client Officer, iProspect UK Marty Muse, VP, Client Solutions Search and Earned Media

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So what his client wanted to find out was, "How do I measure who those people are for each of those segments? So then along the journey say your customer is happy, she's buying, things are great ‐ you can use other options like SMS to integrate...

  5. 7 Ways to Get More Out of Your Conversion Confirmation Page

    Sure, for some business this doesn’t make sense – but for many this could be a great way to deepen your client engagement. Sure, someone can request a demo or even purchase the service, but if they don’t use it frequently they are less likely to...

  6. SEO & Keywords: Think Conversions, Not Rankings

    This goal is difficult to obtain and maintain and sets unachievable expectations for you and your client. Every client will have a list of keywords they think they want to rank for when in reality there’s a more highly converting keyword list that...