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  1. 26 Free Must-Have Tools for PPC Success

    Writers have a computer (or a typewriter, or pen and paper). OK, it's free if your computer has Microsoft Office, which 90 percent or so of us do. Use them for exception reporting, daily stats, and client reporting – amongst other things.

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Before we hire a software developer we sit them in front of a computer and require them to write code. If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour training meeting to walk through that...

  3. How to Write Great Content: Because Awesome Content Won't Write Itself...

    I don't want to get all hippy-dippy right here at the end, but you aren't going to create amazing content by staring at a computer all day and only crunching the data. You know what's probably really unhelpful for a client or business owner?

  4. International Expansion: Break Down Barriers With Google+ Hangouts

    If everyone has a camera or a webcam on their computer, then everyone involved in the chat will be able to see each other and interact virtual face to virtual face. It goes with you wherever you have the Internet and a computer, so you can host a...

  5. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    He holds a Master’s degree in Computer Information Systems from Bentley University and in 2012 was named the Ad Club’s Media All Star. MP: Apple TV, Roku, Boxee TV, Google TV, Samsung Smart TVs, etc.stream online video (that was once relegated to...

  6. Google as Your Identity Provider: Where Are We Now?

    Verifying identity of the user by verifying credentials of the user; and upon verifying the identity of the user, creating an author badge for the content posted online by the user, wherein the author badge includes a badge identifier...