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  1. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    So, returning to our squirrel metaphor, the prospects needed to first trust the client enough to take a "nut" from him. After interviewing the client, analyzing data from form submissions, analytics, email signups, and AdWords, it was determined...

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    If you actually want to make it work and you want to be sophisticated and you're an agency that wants to make sure that other agencies don't take the feed from you or don't take the client from you, or you're a retailer that wants to outsmart your...

  3. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Whether you work in-house or at an agency, there is no escaping the core client-consultant relationship. In your role, you report to either upper management in-house or to stakeholders on the client side, with essential job areas such as setting...

  4. 5 Major Mistakes to Avoid When Managing the New Google Shopping

    AdWords and Product Listing ads are both managed through the AdWords client center, and they both appear on Google Shopping and Search, but that’s largely where their similarities stop. PLAs and AdWords Ads all live together in the AdWords...

  5. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    We run an SEO community and by and large no one talks about actual client names nor URLs, except for the in-house folks. We asked Sullivan how he felt they should be dealt with: "There are a lot of what I'd call unprofessional SEOs; people who aren...