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Client Adwords Accounts

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  1. 26 Free Must-Have Tools for PPC Success

    FTP for Google Merchant accounts Use them for exception reporting, daily stats, and client reporting – amongst other things. AdWords Editor A few of us old-timers remember life before AdWords Editor. While Bing Ads Editor isn't as robust as AdWords...

  2. How E-Comm Retailers Can Rock it With Inventory Campaigns

    For many online retailers, this continual change is the norm – but for the e-comm experts who manage their PPC accounts – this can mean pure chaos! One quarter after adopting inventory-aware campaigns for a large retail client carrying more than 4...

  3. PPC Management Operations: The Ultimate Guide

    For newer accounts or existing accounts that need a revamp, doing this daily is wise. Every business is different and the level of attention needed for certain accounts will vary. But in general, one of the first things you should do is check your...

  4. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    If you are managing multiple accounts and adding new campaigns on a frequent basis, it can sometimes be difficult to keep track of what to optimize. This tool can help identity those areas, and assist you in ensuring your accounts function at their...

  5. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    For most accounts, transactions dip dramatically on Saturday when compared to Friday – but this is normal. The biggest danger of "abnormal data" is that it can guide your team in the wrong direction when it comes to optimizing accounts.