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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    I recently reviewed an e-commerce client that has an extension list of products, however only about half of their products were promoted through PPC. The client decided to devise a plan to begin expanding their promote products via AdWords.

  2. SEO Website Audits: Everything You Need to Know Part II

    Tools audits are the type of audits where you run a tool, the tool makes an analysis, and you can do a small write-up and hand over the analysis to the client. They are for: These types of audits are for small site owners, with small budgets, who...

  3. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    If, for example, your client has three main sectors (e.g.travel, retail, and nonprofit), then you can easily look at the results for each of those sectors in isolation. However, that material may not be complete – a client's knowledge of their own...