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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    By first identifying and crawling comprehensive page type lists, scale is immediately apparent (number of paginated pages for example), existing SEO elements have been identified and benchmarked, a recommendation is given, and everything falls...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    A B2B client contacted our team and said that close rates for PPC had been weakening over the period of a few weeks and they asked us to figure out why. After diving further into the back-end data of the client's CMS, we found the needle in the...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Client interviews, field studies, and other website usability activities can help you confirm whether to have a blog. The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs.