Our intern client at the time drew over 250,000 site visitors in the course of a few hours. A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was asked his best SEO tip. His answer: write "awesome frickin' content"!
Talking about goals not only helps to reassure your client or boss that you have their best interests at heart, but it also makes ad copywriting a whole lot easier. Sit down with your client or boss and talk about the goals of your PPC campaign.
As always, I should disclose that SES Toronto is a client of my agency. The full SES Toronto 2013 conference agenda is now online. SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced...
Any hacker can exploit these holes in your security to read the entire contents of your hard drive, including confidential client information, your financial reports, your credit card information, and much more.
Every site audit should include a look at the client’s local, GPS, and business listing presence. If you're an SEO firm, getting there may be a matter of upskilling your client service, sales, and service delivery teams.
Example: Let's say you're located in New York City, and your client is located in Sydney. If you're the one recording (which you likely will be), then it's you that needs the account, not your client.
Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was more around owned media (client webpages) rather than earned (links, social signals) assets and therefore the advice was more...
Twitter advertisers will be able to specify the keywords they wish to initiate a promoted tweet, as well as specifying the geographic location, gender, and client being used, to reach their audience, Malhotra added.
If you actually want to make it work and you want to be sophisticated and you're an agency that wants to make sure that other agencies don't take the feed from you or don't take the client from you, or you're a retailer that wants to outsmart your...
Mobile display only ranged from 6 to 30 percent, following a similar pattern to the search by type of client. At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy.
The client was happy. By the time you returned, a ton of links had increased your client's search rankings. Not long ago, a client told me about a previous experience he had with a link builder. That person supposedly got my client thousands of...
BIA/Kelsey's projections come from a variety of proprietary and client information. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. The jump would represent a growth rate of over 18...
After you talk your client off the cliff, you take a closer look at the report your junior manager created. You notice that he highlighted an issue with the client's URL structure and the fact that the URLs don't include any of the target keywords.
Client: Client: Often, we see content creation as a piecemeal endeavor – write a blog post, make an infographic, develop a white paper. But because content has to be promoted and shared socially, creation can't occur in a procedural vacuum.
And then a response came in from a company that had helped my client for some time… and it was exactly the response we were looking for. That company was helping promote some of my client's services and ended up launching a campaign in the fall of...
I'll explain using a recent example from one client's account. Test and test often" is a bit of wisdom you'll hear over and over in the field. But do you know exactly what you're testing? Can you really trust the results?
The prioritization suggestion graphic is how the GDN has performed across many client campaigns. However, with this much impression inventory, it’s also possible to generate a lot of spend with a poor ROI.
Enterprise PPC in Asia Pacific – a Client-Side Perspective - ClickZ.asia Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts.
The hardest part of these projects is always to get the client to understand what constitutes a bad link. First and foremost, I don't work for Google. This article represents my opinions, but my company has worked on helping large numbers of sites...
However, the story you can tell to your client at the end of that process, is much richer and informative as well. GigaOm's Om Malik recently wrote a great post about how data without soul is meaningless.
