One client's site I recently reviewed was brilliant. Why Content Marketing is the New SEO". Is Google's love affair with content marketing usurping SEO? Content Marketing is the New SEO " These are actual titles from article in the top search...
We can then understand the relative size of each part of the content landscape and tell the client what topics they should be publishing on in future. Despite the lack of a proportionally sized Venn, you have been able to visualize for your client...
Money anchors: These are the terms you or your client really wants to rank for (e.g.blue widgets"). I love generating a list of backlinks and digging through them to get an idea of what a client has so that I can figure out what a client needs to do.
And I don't want to hear that your client can't afford all that. We've seen the rise of unnatural links manual penalties. The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout algorithm.
Often, before a client is ready to engage a monthly retainer, they will select contract services that they want to have completed. For example, a client may choose to enter into a monthly retainer, purchase a contract service, and engage in a...
As a B2B social media tool, Facebook does serve to deliver client services, online promotions and event announcements primarily. Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value.
Sure, someone can request a demo or even purchase the service, but if they don’t use it frequently they are less likely to stay a client. A tactic that is often forgotten is retargeting your current client base.
The vast majority provide SEO across a wide variety of industries, and you can probably assume that at least some of those SEOs are sticking with the “only one client per vertical” to prevent any issues of competition and favoritism for the same...
It works very well for both the client as well as the consumer. Can YouTube contests generate awareness? Can they engage consumers? And can they drive brand lift? Intel hosted 21 contests on their MyIntelEdge brand channel and has just shared the...
And while I was confident in the work our agency had been doing according to analytics and client feedback, I was surprised when the client offered to take us for a tour of their entire facility to have us meet the people we had been actually been...
In some cases, "not provided" keyword traffic percentages represent more than 50 percent of a client’s search referral volume. This question comes up frequently in client meetings and conversations with colleagues in the industry.
In this case, it should be building a backlink profile of quality links with diversified anchor text that helps your client rank for targeted terms. When you're in this phase you need to understand where your client's website is at now and where...
By clearly stating that you are not trying to blatantly influence what the recipient says about your client or brand, you are putting it out there right away that you are hoping this doesn't influence their opinions.
Our intern client at the time drew over 250,000 site visitors in the course of a few hours. A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was asked his best SEO tip. His answer: write "awesome frickin' content"!
Talking about goals not only helps to reassure your client or boss that you have their best interests at heart, but it also makes ad copywriting a whole lot easier. Sit down with your client or boss and talk about the goals of your PPC campaign.
As always, I should disclose that SES Toronto is a client of my agency. The full SES Toronto 2013 conference agenda is now online. SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced...
Any hacker can exploit these holes in your security to read the entire contents of your hard drive, including confidential client information, your financial reports, your credit card information, and much more.
Every site audit should include a look at the client’s local, GPS, and business listing presence. If you're an SEO firm, getting there may be a matter of upskilling your client service, sales, and service delivery teams.
Example: Let's say you're located in New York City, and your client is located in Sydney. If you're the one recording (which you likely will be), then it's you that needs the account, not your client.
Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was more around owned media (client webpages) rather than earned (links, social signals) assets and therefore the advice was more...
