This allows small wins to be celebrated or problems to be identified and understood by the client throughout the life of the campaign. More valuably, these quick reports will build the client’s understanding of the different KPIs we SEO...
For our client, "Conv 4″ is a very high level lead, often associated with general information seekers. The above chart highlights keyword referrals for a client of ours, where we've defined multiple conversion goals.
There has long been issues with advertisers linking up their analytics data, particularly if they're under two different Google accounts or if it is managed by client versus agency. If you've had problems integrating your Google AdWords and Google...
It's astonishing how often a potential client contacts me about link building for their site, only to discover their site isn't anywhere near link worthy. Here's what I look for when a potential client contacts me for link building services – and...
A new client who had been on Webtrends had decided to switch to Google Analytics and had lost all their previous data. This report can be a great one to share with your client to get the conversation started about fixing underperforming pages.
This often includes reviewing which keywords drove the most traffic, how that new ad text you created is performing, and how you're pacing against your client's goals. In most agencies you'll see a lower level employee making the day to day...
How many of you have had the "you really don't know what keywords your users would use to search for your business" conversation with a client? There is so much more to keywords than traffic. They're the biggest descriptor of your business, your...
They need to improve quality score to make a client or boss happy, and yet improving quality score means increasing CTR – and reducing ROI. Years and years ago, when I was in graduate school, I read an article published in the Academy of Management...
For the keyword level and using the "DIY home security" example above, let's say the client only has the budget to develop and promote a single asset. And the client's goals are in this order: Given the client's objectives, it would make sense to...
As an agency, you better respond to client needs if you want to remain relevant in 2014 and beyond. Digital marketing services are growing. As more companies enter the digital age and look to generate demand for their products and services online...
What if this was unintentional, a bad SEO you hired or just like my client, something a user did on their site, what do you do? In this case, it wasn't anything my client had done; rather user-generated content (UGC) was to blame for the heartache.
For anyone who's experienced a similar situation, you'd know that often those agencies aren't working together to provide insights to each other and passing them back to the client – which is what Beckman found with this company.
This was pulled from other ads in the count or for those advertisers who created sitelink information within their My Client Center. Google AdWords is introducing another new feature to encourage advertisers to convert their campaigns to enhanced...
Hand them an easy story to pursue and an easy source (you, or your client) If you're pitching an idea for a story with the purpose of the writer sourcing your company or client, make sure you've done some homework.
As I'm sitting here, I am awaiting a response from a client on renewal of their SEO efforts. This particular client is a bit of a "dream client. Performing a log file analysis identified 20 "rogue" bots hitting the site, and had some concerns about...
So what his client wanted to find out was, "How do I measure who those people are for each of those segments? Mobile and social have been among the most talked-about subjects for the last couple of years.
We include some of the amazing pictures my client has taken with information about the venue itself, the history, location and direction and the best areas to get great photographs there. Publish this page onto the client's website
Server-Side Testing: Content Experiments in Google Analytics currently only allows for client-side testing. Google Analytics revamped Content Experiments last summer. Now, nearly a year later, they've announced a new round of improvements...
I want to let the site owner know that I am not blaming them for my client’s unnatural links problem. If so, you're probably wondering why a site like yours would get such a request. Let's look at why webmasters and business owners send link...
Social media marketing affects and supports all critical areas of the organization – from sales and marketing to HR and client services. Ninety-three percent of all recruiters use LinkedIn to find their next client.
