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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Discuss Your Budget With Your Client or Boss It’s the fourth quarter of the year, and by now you’ve probably read several articles about preparing for the holiday rush in PPC. For e-commerce advertisers, the holidays are the busiest time of year...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    If your business or client has a physical store, then these ads are a great addition to any marketing campaign. As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from an in-store...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    This trending is from a client that recovered during the 9/5 Panda update from a horrible hit this past spring. For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Every e-commerce client should have one because they are fantastic. Search is continually growing as an important revenue source for e-commerce businesses. But it can be a difficult area to manage, especially if your business has thousands of SKUs...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    The art of the old-fashioned handwritten thank-you note that you send to a client or customer is suddenly revolutionary…and modern. Search results beware and be aware, customer service is part two of the social media revolution.