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  1. Revenue from Localized Mobile Ads to Reach $5.8 Billion in U.S. by 2016

    New mobile ad formats will also drive demand including Facebook's quickly evolving options like sponsored stories and app install ads. This article was originally published on ClickZ. Mobile local ad revenue in the U.S.will grow by 54 percent by...

  2. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    He said that number represented a huge increase over the 16 percent of fans that Pages reach without ads or Sponsored Stories. The pages allow brands to tell their stories going back to their founders – as long as it's not before the year 1800.

  3. Facebook Advertisers Testing New Sponsored Stories Actions: Want, Own, Played & More

    A limited number of Facebook advertisers are testing what appears to be the next iteration of Sponsored Stories. Over the last year, brands have been able to run Sponsored Stories - or social context ads - based on what users "like" on Facebook or...

  4. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    Facebook collaborated with Nielsen to hopefully make its ad units - especially Sponsored Stories - more attractive to marketers. This is measuring the negative feedback options that exist on Facebook, which means reporting on clicks that occur on...