Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking their campaign strategies, according to the study. This article was originally published on ClickZ.
New mobile ad formats will also drive demand including Facebook's quickly evolving options like sponsored stories and app install ads. This article was originally published on ClickZ. Mobile local ad revenue in the U.S.will grow by 54 percent by...
The original iteration of the Zynga test has involved Facebook display ad units including Sponsored Stories being served on Zynga.com, the casual games site from the company behind popular Facebook gaming apps like FarmVille.
People may now see ads and sponsored stories from Facebook on Zynga.com," confirmed a Facebook spokesperson in an email sent to ClickZ. Facebook display ad units including Sponsored Stories are now being served on Zynga.com, the casual games site...
The social networking giant revealed the development while announcing more nuanced ways to buy sponsored stories. In a prepared statement, Facebook said its latest ad-related iterations are a response to "requests from marketers to control the...
BIA/Kelsey defines social media advertising as money spent on advertising formats across social networks, including native formats such as Facebook's Sponsored Stories and Twitter's Promoted Tweets. This article was originally published on ClickZ.
Businesses have to pay to create greater distribution via Facebook Marketplace Ads or Sponsored Stories, according to the Menlo Park, CA-based firm. This article was originally published on ClickZ. Facebook is rolling out its Offers marketing...
But they'll have to pay to create greater distribution via Facebook Marketplace Ads or Sponsored Stories, according to the Menlo Park, Calif.based company. This article was originally published on ClickZ.
He said that number represented a huge increase over the 16 percent of fans that Pages reach without ads or Sponsored Stories. Misi McClelland, metrics and media director at Ignite Social Media, spoke with ClickZ about Facebook Insights data being...
In the last week alone, ad industry observers have learned that Sponsored Stories and self-service ad targeting options are becoming more nuanced. This story originally appeared on ClickZ: Facebook's premium ads are getting a facelift.
None of the top stories were in a video format, even on sites linked to television-based legacy media. However, since the study Yahoo News created a content partnership with ABC News that includes plans to feature more video amid Yahoo News’ top...
A limited number of Facebook advertisers are testing what appears to be the next iteration of Sponsored Stories. Over the last year, brands have been able to run Sponsored Stories - or social context ads - based on what users "like" on Facebook or...
You will only see Sponsored Stories in your news feed about your friends or people you are connected to," Annie Ta, Facebook spokesperson, told ClickZ News early this afternoon. Facebook is preparing to roll out Sponsored Stories in the news feed.
Facebook collaborated with Nielsen to hopefully make its ad units - especially Sponsored Stories - more attractive to marketers. This is measuring the negative feedback options that exist on Facebook, which means reporting on clicks that occur on...
Facebook’s newest ad format is similar to Sponsored Stories, in that brands can choose to promote a posted message, photo, video, or other content. People Talking About This” counts the stories people share that can show up in news feeds; for...
Facebook Sponsored Stories Ads Have 46% Higher CTR, 18% Lower Cost Per Fan Says TBG Digital Test - Inside Facebook Jack Daniel's Is First Spirits Brand to Buy Twitter Ads - ClickZ Mobile Search of Search Ad Clicks From Mobile - ClickZ
Facebook Launches Three New Sponsored Stories Types for Pages, Apps, and Websites - Inside Facebook ClickZ Bizzy's Ads Ask Whrrl Users for Their Check-Ins - ClickZ Group: Google Buzz Settlement a 'killer' for E-commerce - PCWorld
Facebook Sponsored Stories: A New Era in Online Advertising by Marc Poirier Will Sponsored Stories perform better than standard Facebook ad campaigns? Here's a recap of this week's columns and news stories for the week of March 20 to 26, as...
Here's a recap of this week's columns and news stories for the week of Feb.to 19, as reported by Search Engine Watch, as well as search news and tips from around the web. Five Inconvenient Truths of 'Viral Video' - ClickZ.asia
Launching sponsored stories Indeed, as ClickZ reported, Facebook ads get half the clicks of network banners and the average click-through rate (CTR) for Facebook ads in 2009 was 0.063 percent and 0.051 percent in 2010.
