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  1. Google Active View Format Gets Accreditation

    This article was originally published on ClickZ. Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display...

  2. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    This article was originally published on ClickZ. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. The jump would represent a growth rate of over 18 percent over the next five years.

  3. New Targeting & Tools for Small Advertisers on Twitter

    As for the new features now available to self-serve advertisers, Schumacher tells ClickZ that targeting by device type is the most exciting and potentially rewarding for marketers. While Twitter has made improvements to its interface and began...

  4. The Search Agency Launches Local Search Campaign Management Platform

    This article was originally published on ClickZ. The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search – and make more money doing so.

  5. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    Mike Grehan, publisher of Search Engine Watch and ClickZ and producer of the SES international conference series, spoke about both keynote speakers during an interview last month at SES London 2013. The leading event for experienced marketing and...