You can download Beckman's helpful presentation on Bringing Together Paid, Owned, Earned Media on the ClickZ Intel site. Not everyone does – in fact, many brands usually don't have full clarity when it comes to understanding each of those areas.
This article was originally published on ClickZ. Yahoo has announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings.
ClickZ has info on which words performed He says the way people are searching and interacting with technology is changing and it is causing a lot of things to come to the forefront. He goes through some of the projects coming out of Microsoft...
This article was originally published on ClickZ. Facebook is getting into the verification business, borrowing a feature that Twitter first introduced almost four years ago. Facebook’s verification badges for pages and profiles will also mimic...
Interactive media strategist and ClickZ columnist Tessa Wegert believes the deal comes at the right time. This article was originally published on ClickZ. Capitalizing on what appears to be unquenchable demand for video content, BuzzFeed today...
This article was originally published on ClickZ. If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time. Especially when you consider that, as the site continues to evolve, Pinterest is investing more...
This article was originally published on ClickZ. Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads, the new ad product, is already garnering interest from various advertisers and...
This article was originally published on ClickZ. About 90 percent of mass affluent consumers use social media, according to a recent LinkedIn study. The study, Influencing the Mass Affluent, classifies the mass affluent as consumers who have...
This article was originally published on ClickZ. Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. The study found that Pinterest use in the fashion retail and...
This article was originally published on ClickZ. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in the Q1 2013, up from virtually nil one year ago. Monthly active use on mobile devices climbed to 751...
This article was originally published on ClickZ. Twitter's self-serve ad platform is now available to all U.S.users, rather than just on an invitation-only basis. The social media platform has also added enhancements designed to help advertisers...
This article was originally published on ClickZ. Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display...
This article was originally published on ClickZ. Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report.
This article was originally published on ClickZ. If Shakespeare was right and brevity is indeed the soul of wit, Comedy Central and Twitter are on the right track. That's because the comedy network and social media platform have teamed up to launch...
This article was originally published on ClickZ. But Google's exit is good news for competitive affiliate networks and affiliate program management companies, which have leapt to snap up the business dropped by Googliath.
This article was originally published on ClickZ. Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix and Epsilon.
This article was originally published on ClickZ. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. The jump would represent a growth rate of over 18 percent over the next five years.
Tips to Streamline Google AdWords for Small Business – ClickZ ClickZ Enterprise PPC in Asia Pacific – a Client-Side Perspective - ClickZ.asia Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ
This article was originally published on ClickZ. The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent, always-on connection for members of the...
As for the new features now available to self-serve advertisers, Schumacher tells ClickZ that targeting by device type is the most exciting and potentially rewarding for marketers. While Twitter has made improvements to its interface and began...
