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This article was originally published on ClickZ. If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time. Especially when you consider that, as the site continues to evolve, Pinterest is investing more...
This article was originally published on ClickZ. Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads, the new ad product, is already garnering interest from various advertisers and...
This article was originally published on ClickZ. About 90 percent of mass affluent consumers use social media, according to a recent LinkedIn study. The study, Influencing the Mass Affluent, classifies the mass affluent as consumers who have...
This article was originally published on ClickZ. Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. The study found that Pinterest use in the fashion retail and...
This article was originally published on ClickZ. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in the Q1 2013, up from virtually nil one year ago. Monthly active use on mobile devices climbed to 751...
This article was originally published on ClickZ. Twitter's self-serve ad platform is now available to all U.S.users, rather than just on an invitation-only basis. The social media platform has also added enhancements designed to help advertisers...
This article was originally published on ClickZ. Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display...
This article was originally published on ClickZ. Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report.
This article was originally published on ClickZ. If Shakespeare was right and brevity is indeed the soul of wit, Comedy Central and Twitter are on the right track. That's because the comedy network and social media platform have teamed up to launch...
This article was originally published on ClickZ. But Google's exit is good news for competitive affiliate networks and affiliate program management companies, which have leapt to snap up the business dropped by Googliath.
This article was originally published on ClickZ. Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix and Epsilon.
This article was originally published on ClickZ. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. The jump would represent a growth rate of over 18 percent over the next five years.
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This article was originally published on ClickZ. The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent, always-on connection for members of the...
As for the new features now available to self-serve advertisers, Schumacher tells ClickZ that targeting by device type is the most exciting and potentially rewarding for marketers. While Twitter has made improvements to its interface and began...
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This article was originally published on ClickZ. Although there has been no official announcement or comment by the social media giant, the long-rumored idea of Facebook incorporating hashtags – the ubiquitous # symbol used on Twitter to make...
This article was originally published on ClickZ. The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search – and make more money doing so.
This article was originally published on ClickZ. Google and Nielsen recently teamed to understand when and why people turn to mobile search, and the actions they take as a result. For its "Mobile Search Moments" report, Google and Nielsen asked 426...
Mike Grehan, publisher of Search Engine Watch and ClickZ and producer of the SES international conference series, spoke about both keynote speakers during an interview last month at SES London 2013. The leading event for experienced marketing and...
